Category: East Asia
Hong Kong – Fast-fashion giant Shein Group is reportedly considering moving its headquarters back to China as it seeks Beijing’s approval for a planned Hong Kong initial public offering (IPO). According to a Bloomberg report citing people familiar with the matter, Shein—currently headquartered in Singapore—has...
Japan – McCann Worldgroup has appointed Takashi Aoki as representative director and CEO of its Japan operations, effective 2 October 2025. On the same date, he will also take on the role of representative director and CEO of McCann Japan. Aoki, who currently serves as representative director and president...
Hong Kong — Uber Taxi has released a new campaign in Hong Kong, once again featuring actor Nick Cheung in a martial arts-inspired storyline. The campaign builds on last year’s work and uses the Cantonese word kung fu—which means both “martial arts” and “effort”—to highlight the challenges of hailing...
The initiative, called ‘Jelajah Hong Kong,’ is HKTB’s first campaign focused on Muslim travelers. It is designed to address faith-based needs such as access to halal food, prayer facilities, and privacy considerations—factors that can influence travel planning for Muslim visitors.
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for a new campaign that incorporates themes from the Japanese anime to highlight men’s hair health. Planned and executed by iProspect Hong Kong, the campaign draws on...
As younger travellers in Asia Pacific seek more than just perks and points, Marriott Bonvoy is reshaping the meaning of loyalty. Gen Z and Millennials are now looking for emotional connection, cultural resonance, and experiences that reflect their identity—and Marriott Bonvoy is responding with a bold...
Japan – PubMatic has named Takeo Hori senior director of advertiser solutions in Japan, strengthening its demand-side leadership in the market. Hori was previously head of sales at Teads. He also held leadership roles at Microsoft Japan, where he oversaw advertising agency partnerships, and at Index...
Miki brings with him a wealth of experience in branding-led customer experience and service design.
Compensatory wellness behaviour is becoming the trend in Taiwan, according to a report by Omnicom Media Group (OMG) Taiwan.
China – Elmwood, a strategic brand and design consultancy under the MSQ Group, has named Juan Tan as creative director for China, where he will lead the agency’s creative team and join its local leadership. Tan brings more than two decades of experience in corporate branding, spatial design, and brand...
