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Category: APAC

Superunion leads visual identity refresh for Shangri-La Group’s rebranded Shangri-La Circle
Superunion leads visual identity refresh for Shangri-La Group’s rebranded Shangri-La Circle
Posted on June 9, 2022
by MARKETECH APAC
Formerly known as the Golden Circle, the rewards programme of leading hospitality group Shangri-La Group has recently been launched as the rebranded Shangri-La Circle.
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Bent-Pixels-Asia-and-Tier-One-Entertainment
Bent Pixels Asia ties with Tier One Entertainment to help creators develop monetisation strategies
Posted on June 9, 2022
by Jean Cabico
Through the partnership with BPA, Tier One Entertainment’s creators will be offered to advertisers as part of YouTube Reserved Media deals.
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Phil-Boyle-MD-Asia-Jack-Morton
Brand experience agency Jack Morton names Phil Boyle as new MD for Asia
Posted on June 9, 2022
by Jean Cabico
In his new role at Jack Morton, Phil Boyle will be championing innovative brand experience work for clients across the region.
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How to hunt for the ‘hottest’ data to make your app shine
How to hunt for the ‘hottest’ data to make your app shine
Posted on June 9, 2022
by MARKETECH APAC
With the growth of the industry coupled with the volatile landscape of privacy, it is extremely important for app marketers and developers to make data-driven strategic decisions.
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50% of Gen Zs say they have control over personal data
Only half of Gen Zs say they have control over personal data
Posted on June 8, 2022
by MARKETECH APAC
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
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Citcon expands payments presence throughout APAC region
Citcon expands payments presence throughout APAC region
Posted on June 7, 2022
by Carlo Sarabia
Citcon, a global all-in-one payment platform, has announced its latest expansion efforts in the Asia Pacific region including integrations with popular platforms like Alipay and WeChatPay.
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New design agency LittleGiant
Former WPP, JWT veterans launch design agency LittleGiant
Posted on June 6, 2022
by Carlo Sarabia
Creative industry veterans Siddhartha Vinchurkar, Robin Bade and Kasper Hilden, have come as a collective to launch the new design agency LittleGiant.
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Pinterest to acquire AI powered shopping platform for fashion, THE YES
Pinterest to acquire AI powered shopping platform for fashion, THE YES
Posted on June 6, 2022
by Christian Calma
Pinterest believes that THE YES's leadership, innovative technology, and brilliant team help accelerate Pinterest’s vision for it to be the home of taste-driven shopping.
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Snap bolsters regional team with new hires across verticals in SG
Snap bolsters regional team with new hires across verticals in SG
Posted on June 6, 2022
by Teddy Cambosa
They will build on the company’s growth momentum following Snap’s Singapore office opening in 2020 to boost its regional presence and investments. 
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Why optimising attention drives digital campaign conversions
Why optimising attention drives digital campaign conversions
Posted on June 6, 2022
by MARKETECH APAC
It is essential to consider how relevant the ads are to the consumers to drive greater attention.
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