California, USA — Citcon, the one-stop gateway to the growing payment options that enable cross-border and in-market commerce to scale, has announced the organization’s latest expansion efforts in the Asia Pacific (APAC) region. Following a successful Series C fundraise in October 2021, the global payments provider has expanded its portfolio of local wallets and alternative payment schemes to more than 200 and added in-market senior leadership and support staff to bolster its market presence throughout the APAC region.
With its expanded in-market presence, Citcon is rapidly expanding digital wallet and local payment scheme integration throughout APAC, recently adding more than 50 popular local wallet solutions to better serve consumers in South Korea, Japan, Australia, Singapore, and many more.
Additionally, Citcon has also expanded its integration with AliPay, WeChatPay, PayPal, and Klarna which have emerged as leading payment platforms serving global markets. Today, Citcon’s single API solution enables merchants to access more than 200 payment methods through a single integrated payment, reconciliation, and settlement solution.
Chuck Huang, founder and CEO of Citcon, commented, “The booming middle class in APAC markets is the most important force driving global commerce. While western brands and western styles will find eager customers throughout Asia, buying and selling merchandise is still a hyper-localized process. We have rapidly grown our APAC market presence, including adding in-country experts and staff to help our partners to scale their businesses throughout the continent and beyond.”
To manage its on-the-ground presence, Citcon has expanded its in-market leadership team in key locations, including Japan, Australia, Singapore and Hong Kong. Citcon recently welcomed Andrew Meimes, VP and head of Citcon APAC, as well as Ian Zhang, GM for Australia, New Zealand and Hong Kong, and Siddharth Sahi, director of APAC payment partnerships based in Singapore.
Meimes shared, “As our markets have rapidly evolved from largely cash-based to cashless, consumer culture has undergone a dramatic shift. Merchants need the functionality to integrate into the new shopping and commerce models in these markets and the cultural insights to optimize their presence with the consumers they wish to engage.
