Category: APAC
Kantar study finds video advertising in native environments outperforms social media for improving brand favourability and consideration, native video ads boost brand awareness by 26% as part of larger media mixes.
The same research found that the worst offenders for returns in the APAC region were consumers in India with 44%.
Global technology company Cisco has announced a reshuffle of its marketing leadership team in Asia-Pacific, Japan, and China (APJC).
Delacon now surfaces in all Google Ads accounts, providing natively integrated call tracking data to its clients.
The new survey by Sitecore found that 80% of consumers in Singapore and Hong Kong want brands to connect with them personally.
Dentsu Creative India is the first Indian agency to win such award at the Cannes Lions 2022 festival.
Dentsu Creative India once again nabs another Grand Prix at Cannes Lions 2022.
Cannes Lions 2022 is in full swing, and is now in its third day, as well as multiple APAC winners.
From purchase reviews to how-to videos to self-help discussions, digital platforms make it easier than ever for people to enter the creator economy.
Marc Langenfeld brings in over at VaynerMedia 12 years of experience in the APAC region.
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