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Category: APAC

Experts reveal data is ‘gold’ for boosting product price and customer loyalty
Experts reveal data is ‘gold’ for boosting product price and customer loyalty
Posted on August 11, 2022
by MARKETECH APAC
Are we doing enough with data and analytics to drive success in our organisations? Experts give their two cents. 
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Snap to make layoffs – The Verge
Snap to make layoffs – The Verge
Posted on August 9, 2022
by MARKETECH APAC
The information comes from two people familiar with the plans.
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omne-by-FWD-Group
FWD Group launches new mobile app ‘omne’ in bid to change people’s views on insurance
Posted on August 9, 2022
by Jean Cabico
‘omne’ is designed to help people celebrate living through tools that foster micro-habits and achieve daily goals.
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Jerry Nott named APAC regional director at Contentstack
Jerry Nott named APAC regional director at Contentstack
Posted on August 8, 2022
by Teddy Cambosa
Jerry Nott brings into Contentstack more than two decades of experience, including companies such as Salesforce and Sitecore.
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AnyManager-GAMES-by-AnyMind-Group
AnyMind Group launches new HTML5 game feature ‘AnyManager GAMES’
Posted on August 5, 2022
by Jean Cabico
The new game feature by AnyMind Group enables web publishers to increase ad revenue sources by implementing a variety of games on their sites.
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Consumer expectations are changing: Are marketers keeping up?
Consumer expectations are changing: Are marketers keeping up?
Posted on August 4, 2022
by MARKETECH APAC
There is an ongoing erosion of trust amongst consumers. Find out if your brand is at risk of such dampening confidence and know what to do about it.
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Storyly-Stories
Storyly's mobile content format, Stories, launches in APAC
Posted on August 3, 2022
by Jean Cabico
By using Storyly Stories, marketers can make use of advanced personalisation, targeting, and content-automation capabilities, amongst others.
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Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
Posted on August 3, 2022
by MARKETECH APAC
We spoke with the digital agency behind the recent launch of Shangri-La's newly rebranded loyalty programme – Shangri-La Circle.
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Publicis-Group-Williams-and-Fergusson
Publicis Groupe announces new senior leadership elevations for APAC
Posted on August 3, 2022
by Jean Cabico
The new senior creative leadership elevations by Publicis Groupe include Jason Williams and Andy Fergusson.
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Ogilvy hires new chief creative officers in Hong Kong, Indonesia
Ogilvy hires new chief creative officers in Hong Kong, Indonesia 
Posted on August 3, 2022
by Teddy Cambosa
Both chief creative officers in Hong Kong and Indonesia at Ogilvy will responsible for driving Ogilvy’s creative agenda, delivering innovative solutions at the intersection of Ogilvy’s core capabilities.
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