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Category: APAC

InMobi announces launch of new capabilities for driving IOS app growth
InMobi announces launch of new capabilities for driving IOS app growth 
Posted on March 10, 2023
by MARKETECH APAC
The new industry-first, proprietary programmatic bidder drives iOS app performance for growth marketers without relying on user-level identifiers.
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Colgate, foodpanda team up to expand q-commerce for FMCG in APAC
Colgate, foodpanda team up to expand q-commerce for FMCG in APAC
Posted on March 10, 2023
by Teddy Cambosa
Through the partnership, consumers will be able to easily purchase a wide range of Colgate products on-demand and have them delivered within an hour any time of the day through foodpanda.
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Le Pub new hires featured
Le Pub adds two new leadership hires for APAC
Posted on March 10, 2023
by Jamaica Marciano
Hanh Kanssen joins Le Pub agency as its general manager whilst Cyril Louis as its executive creative director.
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Yahoo makes new leadership appointments for adtech division
Yahoo makes new leadership appointments for adtech division
Posted on March 10, 2023
by Maureen Basa
Yahoo Advertising will focus on helping partners deliver future-forward, full-funnel digital media solutions.
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Amidst economic uncertainty, 3 in 5 APAC marketers eye to increase social media investments
Amidst economic uncertainty, 3 in 5 APAC marketers eye to increase social media investments 
Posted on March 9, 2023
by Teddy Cambosa
According to the data, around 42% are currently running a social listening programme and an additional 15% plan to do so in 2023.
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What’s NEXT 2023: Connected cars driving growth of media tech platforms
What’s NEXT 2023: Connected cars driving growth of media tech platforms
Posted on March 9, 2023
by MARKETECH APAC
This expert insight under What's NEXT 2023 discusses how the scope of connected cars is seen to go beyond conventional use to become a key interface for a range of industries looking to provide services to consumers.
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Criteo and Brandcrush acquisition featured
Criteo acquires Brandcrush to provide comprehensive omnichannel solutions for retailers
Posted on March 9, 2023
by Jamaica Marciano
This is a part of Criteo's efforts to expand its client capabilities across Asia-Pacific’s retail media market.
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WT Magpie app_APAC[46] (1)
Wunderman Thompson’s peer-to-peer mentoring app for women expands to APAC
Posted on March 8, 2023
by Teddy Cambosa
Said app aims to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge. 
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HubSpot launches new AI-powered tools to aid in business’ connection with audiences
HubSpot launches new AI-powered tools to aid in business’ connection with audiences
Posted on March 7, 2023
by Teddy Cambosa
The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimisation, and more.
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What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
Posted on March 6, 2023
by MARKETECH APAC
As part of the What's NEXT Interview Series of MARKETECH APAC, Zuellig Pharma shared its insights on digital experience innovation.
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