Category: APAC
With both teams running local operations in key markets like Singapore, Indonesia, Malaysia, China, and Japan, they are now able to provide influencer and content expertise as a unique value-add to clients beyond traditional online advertising channels.
Josh Drasta will be growing Digimind’s team and clients in APAC with best-in-class social media intelligence and monitoring solutions.
Through the buyout, Edelman Global Advisory will be building upon its strong capabilities in APAC in government affairs and business advisory.
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
On Day 2 of the conference, What’s NEXT 2023: Marketing in Asia Pacific, panda ads' Toni Ruotanen brings back our ears to the ground as he discusses the consensus, so far, on the cookieless strategy.
Former Nissan regional VP for marketing Isao Sekiguchi to now lead automotive as president for ASEAN
Sekiguchi's appointment aims to transform Nissan’s business in the region in accordance with its long-term vision, Nissan Ambition 2030.
This consumer research done by Yahoo reveals the expectations of metaverse consumers towards the phenomenon.
Initiated by Golin’s Creative Intelligence Unit in Singapore, SPARK explores artificial intelligence platforms including ChatGPT, Midjourney, and Dall.E as a starting point for strategic planning and creative ideation.
She will be leading the brand, performance marketing and growth teams for the company in 11 markets across Asia-Pacific.
Meaningful reporting with full transparency is crucial to measuring and communicating the progress of a business's ESG journey.
