Category: APAC
DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.
In her new role, she will spearhead AVIA’s policy unit, working with members to set the policy strategy and represent and engage in constructive dialogue with governments and regulators around the region.
With the company establishing roots in Singapore way back in 2020, they've set to expand with Amplify Activate, opening new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, bolstering their regional team to 40 employees.
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
The InfoBrief by Infobip and IDC suggested that the potential of conversational commerce is now being employed and recognized, with tools such as CPaaS and SaaS enabling businesses to provide a seamless, customer journey that's visible across multiple touchpoints.
Using TabSquare, foodpanda’s restaurant partners can digitise analog items and automate tasks, enabling restaurants to be more time-efficient in the ordering process as customers can use digital menus to browse, order and pay at their pace and convenience.
They include Lauren Myers-Cavanagh as new senior director of communications for Microsoft Asia and Simran Singh Sethi as senior communications manager for Microsoft ASEAN.
According to the data, despite only 11% of these ads are Reels placements—still, 87% of brands used Instagram Reels for ad placements, at least once in Q2 2023, representing a 26% increase year-over-year.
Lepine, who has extensive experience in both the region and market research, will be in charge of managing the company's APAC operations, fostering Dynata's market presence and growth.
Aligned with its new identity, Lionsgate Play will continue strengthening its connection with the viewers, focusing on employing an advanced user interface, enhancing consumer experiences, faster app loading times, and an overall increase in stability, promising a polished look and feel when streaming...
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