Category: APAC
To address concerns regarding data ownership and the impact on confidential research data and PI information, earlier this year OpenAI developed a proprietary AI research assistant utilising the ChatGPT algorithm.
Australia – Hotwire Global Communications, the global technology communications and marketing consultancy, has taken a significant step towards its presence in the Asia Pacific (APAC) region by fully integrating GetIT, a top B2B technology marketing agency. This integration follows Hotwire’s acquisition...
By leveraging Azerion’s exclusive ad formats and proprietary SSP in conjunction with Flashtalking’s diverse data inputs, advertisers can now deploy dynamic creative across high-impact, standard display, video, and gaming environments through managed services and programmatic buys, at scale.
This collaboration between Coca-Cola and Riot Games marks the first time that Coca-Cola has partnered with a gaming company to create and release an all new flavor.
Both solutions aim to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.
By entering these territories, the company aims to offer its array of technology solutions to local businesses, fuelling their growth and fostering success.
Furthermore, around 92% of marketers surveyed in APAC are already collecting zero-party data, primarily through surveys (58%), social media polls (52%), and email campaigns (51%).
In today's competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users.
In addition, Adform and SeenThis collaborate with Scope3 in their joint mission to help to devise best-in-industry approaches to enabling the reduction and measurement of carbon emissions when delivering display advertising.
The LUMA complex also houses multiple spaces: an elegant, intimate dining room that seats up to 60 people, a cocktail bar, a dedicated art space, and a breezy balcony overlooking Hong Kong’s spectacular skyline.
