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Category: APAC

How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Posted on August 8, 2023
by Teddy Cambosa
Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.
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Bondee appoints Fei Yu as new CEO as part of region expansion
Bondee appoints Fei Yu as new CEO as part of region expansion
Posted on August 8, 2023
by Brandon Yulolo
In her new role, Yu will be accelerating Bondee’s expansion effort and overseeing the platform's key operations and business developments, seeking to build out a talented team across different functions at its headquarters in Singapore and global offices across Japan, South Korea, and China.
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NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations
NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations
Posted on August 4, 2023
by Brandon Yulolo
Spotify has dubbed this celebratory campaign as ‘Bunnyland’, offering NewJeans fans the opportunity to interact with the group and the concept surrounding them physically or digitally. 
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McCann Worldgroup APAC appoints Shilpa Sinha as new chief strategy officer
McCann Worldgroup APAC appoints Shilpa Sinha as new chief strategy officer
Posted on August 2, 2023
by Brandon Yulolo
In her new role at McCann Worldgroup Asia Pacific, Sinha will be taking the reins from former CSO Richard McCabe, and will be bringing her two decades of experience in marketing strategy to the table.
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DoubleVerify
DoubleVerify enters into new agreement to acquire Scibids
Posted on August 2, 2023
by Gian Japsay
DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.
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Clare Bloomfield appointed as Asia Video Industry Association’s new chief policy officer
Clare Bloomfield appointed as Asia Video Industry Association’s new chief policy officer
Posted on August 1, 2023
by Teddy Cambosa
In her new role, she will spearhead AVIA’s policy unit, working with members to set the policy strategy and represent and engage in constructive dialogue with governments and regulators around the region.
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Global creative agency Amplify expands into SEA market with ‘Amplify Activate’
Global creative agency Amplify expands into SEA market with ‘Amplify Activate’
Posted on August 1, 2023
by Brandon Yulolo
With the company establishing roots in Singapore way back in 2020, they've set to expand with Amplify Activate, opening new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, bolstering their regional team to 40 employees.
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Untitled design (45)
NCS appoints Dentsu Singapore as agency of record
Posted on July 31, 2023
by Gian Japsay
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
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Conversational AI Investments in APAC driven by CX and business expansions: report
Conversational AI investments in APAC driven by CX and business expansions: report 
Posted on July 31, 2023
by Brandon Yulolo
The InfoBrief by Infobip and IDC suggested that the potential of conversational commerce is now being employed and recognized, with tools such as CPaaS and SaaS enabling businesses to provide a seamless, customer journey that's visible across multiple touchpoints.
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foodpanda
foodpanda partners with TabSquare for AI-powered restaurant solutions
Posted on July 27, 2023
by Brandon Yulolo
Using TabSquare, foodpanda’s restaurant partners can digitise analog items and automate tasks, enabling restaurants to be more time-efficient in the ordering process as customers can use digital menus to browse, order and pay at their pace and convenience.
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