Category: APAC
PubMatic is in a unique position to bring this solution to market because we have well-established sell-side technology that was complemented with our 2022 acquisition of media measurement and reporting platform, Martin.
LinkedIn’s study with over 700 respondents in APAC revealed that 76% of marketers in the region believe that AI will change the way they work in the next year, with 46% hoping it will improve their efficiency.
On-demand delivery platform Lalamove launches the ‘Make a Pawfect Move’ campaign to allow users in Asia and Latin America to help abandoned pets by donating their loyalty points.
Tyroo Technologies and CJ have announced a multi-year global expansion partnership to offer international tech capabilities with localised solutions via the new ‘Tyroo | CJ’ platform in the Asia-Pacific region.
In the campaign, Bennett reminds audiences to be aware of how the people you meet through the app can sometimes be romance scammers and toxic manipulators, portraying examples such as ‘love-bombers’, ‘money seekers’, and ‘posturers’.
Almost 60% of consumers in the Asia-Pacific have expressed interest in AI-driven decision-making facilitation for their investments amid economic uncertainty and perceived financial crises, a report from dentsu revealed.
This is in line with the Eagle Eye’s continued expansions in the UK, Taiwan, and Australia, as well as their upcoming launch of ‘Eagle AI’ in 2024, an AI offering building on the company’s previous capabilities.
Around 81% of Asian consumers think there are too many subscription services to choose from now, and 93% are seeking a single hub to manage all this, a report from Bango revealed.
For Cathay, the new campaign represents much more than airline travel but rather represents their evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment.
In Asia, while negative sentiment has remained around the 20% to 30% range for nearly three years, the more notable finding is that positive sentiment on public airline tweets has decreased for the first time since the pandemic.
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