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Category: APAC

Context over content: here’s how brands should use personalisation to win the lifetime value of customers
Context over content: here’s how brands should use personalisation to win the lifetime value of customers
Posted on January 3, 2024
by Teddy Cambosa
In a sea of seemingly endless data, the challenge for the industry is: what and how personalization strategies could truly help businesses get better engagement from their customers, retain for much longer, and build greater relationships.
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MARKETECH APAC 2_11zon
MARKETECH APAC launches sister publication brand UpTech, to focus on tech discourse in APAC
Posted on December 22, 2023
by Azunta Gaviola
Manila, Philippines – Targeting several countries in the region, MARKETECH APAC has announced the launch of its new sister publication brand UpTech Media, aimed at providing the latest technology news and insights across Asia-Pacific. This strategic launch follows the company’s commitment to keeping...
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TUMI announces its first flagship shop opening in Tokyo
Posted on December 22, 2023
by Gian Japsay
The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing...
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Coconuts
Regional alternative media company Coconuts to shut down online publishing by end of year
Posted on December 19, 2023
by Teddy Cambosa
In an update article posted by Byron Perry, founder and chairman of Coconuts Media, he said that while its online component will be shut down, its BK Magazine, Soimilk, and Grove brand studio will continue operating. Moreover, the online publication will still remain up as an archive for online read...
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VML announces multiple key appointments across Asia-Pacific marketing division
Posted on December 19, 2023
by Gian Japsay
With more than 5000 workers spread across 25 offices in 13 APAC markets, the newly designed organisation hopes to provide improved service for VML's clientele all throughout the area. It includes industry professionals with deep local knowledge and broad experience in commerce, brand experience, and...
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Alipay+ partners with multiple e-wallets to launch year-ender campaign promoting sustainable travel behaviour 
Posted on December 15, 2023
by Gian Japsay
The campaign promotes sustainable travel behaviour by highlighting special deals from Alipay+ and its partners. These benefits include free international mobile data packages, in-app savings available across Alipay+'s vast merchant network, and the opportunity to receive 100% rebates at participating...
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JetStar’s new brand platform urges everyone to make travel count in 2024
JetStar’s new brand platform urges everyone to make travel count in 2024
Posted on December 12, 2023
by Teddy Cambosa
The creation of the new brand platform is accompanied with a new brand toolkit, complete with a library of assets for use across digital, social, and various destinations and occasions. 
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NCS, Google Cloud to accelerate digital transformation in APAC in new partnership
NCS, Google Cloud to accelerate digital transformation in APAC in new partnership
Posted on December 11, 2023
by Teddy Cambosa
NCS has also integrated its Google Cloud expertise across its service offerings and teams. This enables APAC clients to harness AI and cloud technologies to transform and innovate at greater speed and scale. 
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Citi Commercial Bank updates campaign series to spotlight on homegrown entrepreneurs in multiple markets
Citi Commercial Bank updates campaign series to spotlight on homegrown entrepreneurs in multiple markets
Posted on December 7, 2023
by Teddy Cambosa
The series tells the stories of visionary leaders and how they grew their formidable businesses across Australia, China, Hong Kong, India, Malaysia and Singapore, and will run until April 2024.
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Accenture Song welcomes Tara Ford as chief creative officer for growth markets
Accenture Song welcomes Tara Ford as chief creative officer for growth markets
Posted on December 4, 2023
by Brandon Yulolo
Retaining her position as chief creative officer of The Monkeys Sydney, Ford is now also responsible for overseeing all creative output from the Asia Pacific and Latin America regions.
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