Category: APAC
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
Despite this discrepancy, marketers across regions say that brand awareness is the leading benefit of in-app advertising, regardless of their primary advertising objectives.
Nearly half, or 42%, of marketers in the Asia-Pacific region still use AI for content creation while 39% use it for brainstorming, the data from Omnicom Media Group (OMG) showed.
Belynda has been appointed as the cultural strategist for LePub's APAC in Singapore. Additionally, Mark Peeters and Robert Nelk have joined as associate creative directors, while Sergey Mast has taken on the role of creative director of art and technology for the same organisation.
Gaurav Kumar, principal solution consultant for Southeast Asia at Adobe, dives into the various implications of how GenAI can be a helpful tool for businesses in terms of creativity and workflow optimisation.
As chief creative officer of TBWA\Singapore, Khoury works closely with president of TBWA\Singapore, Mandy Wong, as well as deputy executive creative director Loo Yong Ping and executive creative director Asheen Naidu. Together, they are in charge of the agency's clientele, which consists of companies...
Advertisers are empowered by Meta's Advanced Analytics (AA) to discover significant synergies. With the help of AA, advertisers' first-party data and Meta's own ad insights can be integrated, giving analysts a level of flexibility. By combining the data, insights are produced that allow advertising strategies...
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology...
Toyota Motor Asia Pacific has appointed Virtue APAC, a creative agency powered by VICE, to create its regional integrated brand campaign titled ‘Move Your World’ for its Asia market.
It is also worth noting that these changes also come with Eric Maugein stepping down from his role as regional president for the company in the region.
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