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Category: APAC

Starbucks and Disney
Starbucks, Disney collaborate to launch limited-edition ‘Sip of Joy’ merch lineup in Asia-Pacific 
Posted on April 15, 2024
by MARKETECH APAC
Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the limited-edition Starbucks "Sip of Joy" collection was created. The goal of this collection is to spread Mickey and Friends' optimism to people of all ages throughout the...
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Bridgestone showcases brand performance and quality through art and technology
Bridgestone showcases brand performance and quality through art and technology
Posted on April 12, 2024
by Brandon Yulolo
In this campaign, BSAPIC collaborated with a diverse group of artists, creative technologists, precision drivers, and motorsport enthusiasts to reimagine the traditional tyre.
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SK-II’s Sue Kyung Lee on driving beauty campaigns towards Chinese consumers, what’s next for the beauty industry in APAC
SK-II’s Sue Kyung Lee on driving beauty campaigns towards Chinese consumers, what’s next for the beauty industry in APAC
Posted on April 11, 2024
by Brandon Yulolo
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
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Mitchell Greenway
Mitchell Greenway promoted as new managing director for OpenX in APAC 
Posted on April 9, 2024
by MARKETECH APAC
In his new position, Greenway will be in charge of growing OpenX's footprint in the area. Using his CTV experience in the position, he will also concentrate on enhancing OpenX's CTV footprint in the market. Greenway will also be a part of OpenX's CTV steering group. 
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MARKETECH-PHOTOS
Citrine welcomes back founder Ivlynn Yap Cheng Theng as new group executive chairman
Posted on April 8, 2024
by Aliza Carmona
Public relations and integrated communications agency Citrine has announced the return of its founder, Ivlynn Yap Cheng Theng, to take on the role of group executive chairman, ushering in a new era of innovation and growth.
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Kristine Biti
Kristine Biti appointed as head of KINESSO for Asia-Pacific
Posted on April 8, 2024
by MARKETECH APAC
Biti takes over as APAC Head of KINESSO, IPG Mediabrands' tech-driven performance agency, and leads a team of over 1000 digital experts across 11 markets. They work in digital media, marketing automation, advanced analytics, commerce, and AI. 
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Quantcast appointments
Quantcast announces new key appointments amidst continued expansion to ANZ, APAC 
Posted on April 1, 2024
by MARKETECH APAC
Quantcast, a global advertising technology company, announced three new appointments to its APAC sales team today, following its continuous expansion efforts in Australia and Southeast Asia. All of the appointments will take effect immediately. 
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MARKETECH-PHOTOS
Ex-TechCrunch senior reporter Catherine Shu named as The PR Group new director of content and media
Posted on April 1, 2024
by Aliza Carmona
Regional technology public relations agency The PR Group has announced the appointment of former TechCrunch senior reporter Catherine Shu as its new director of content and media.
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Wunderman Thompson’s Sheung Yan Lo bids adieu to marketing industry after three decades
Wunderman Thompson’s Sheung Yan Lo bids adieu to marketing industry after three decades
Posted on April 1, 2024
by Teddy Cambosa
In his announcement, he notes that in the next chapter, he plans to spend more time with his family, while continuing to explore his creative passions, including writing for musical theatre and studying.
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Oyie Pingol on recent Jollibee Group of Companies’ appointment, what’s next for the QSR industry this 2024
Oyie Pingol on recent Jollibee Group of Companies’ appointment, what’s next for the QSR industry this 2024
Posted on March 27, 2024
by Brandon Yulolo
For this role, Pingol will be prioritising foundational skills whilst advancing their digital capabilities through audience targeting and personalization through data analytics, ensuring the creation of high-quality and relevant content with seamless integration across diverse channels.
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