Category: APAC
In his new role, Mehta will be solidifying Channel Factory’s position in emerging markets, whilst aiding Channel Factory’s sustained global growth through enhancing and localising its global strategy.
When implementing an AI chatbot for your brand, it's crucial to understand the key differences between these training approaches and, more importantly, recognise why in-context learning models provide the most compelling solution for businesses looking to optimise marketing efforts while minimising...
In her new role, Marwah will lead Sun Life Asia's marketing strategy, brand development, philanthropy activities, client listening and measurement and the development of new solutions to enhance client propositions.
The digital advertising landscape is undergoing a paradigm shift with the integration of AI. AI has become indispensable for engaging, converting, and reaching consumers effectively. Insider Intelligence predicts that over 50% of digital ads will leverage AI and machine learning by 2024, creating seamless,...
Global media platform Teads has announced an expanded exclusive global partnership with LG Ad Solutions for CTV native advertising inventory across the Asia-Pacific region.
AI digital behaviour aggregator SQREEM Technologies has announced it has acquired Melbourne-founded programmatic business Trade Indy to bolster their ongoing global expansion plans.
This collaboration between the companies aims at delivering greater value to eligible customers when they travel to Hong Kong, Thailand, the Philippines, Australia, Singapore, Taiwan or Indonesia where the telcos are respectively based.
In their new roles, both Smith and Whitmore will be supporting the company’s commitments to rapid growth and the support of small businesses across the APAC region.
This collaboration with Banksia marks a pivotal moment as the GO Group marks its foray into the Asia Pacific and Australasia regions, solidifying its position as one of the largest networks of independent agencies in the world.
Creatives for Climate, a non-profit global network dedicated to climate action, has appointed Antonia Estall, a youth change agent, as the Asia-Pacific chapter lead. Estall’s appointment is tasked with taking action across the region, encouraging professionals to oppose greenwashing and build a climate...
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