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Category: APAC

Rochelle Chhaya named CEO of OMG’s Hearts & Science for APAC
Rochelle Chhaya named CEO of OMG’s Hearts & Science for APAC
Posted on January 21, 2025
by Teddy Cambosa
As one of her first duties as APAC CEO, Chhaya will oversee the launch of Hearts & Science’s operations in Malaysia and Taiwan, scheduled for Q1 2025. 
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NIQ-snack-spending-apac
APAC snacking market reaches US$64b in 2024, driven by health-conscious, adventurous consumers: report
Posted on January 21, 2025
by Aliza Carmona
According to the report, the APAC snacking landscape is evolving, driven by demands for convenience, healthier choices, and a curiosity for new options, with 73% of consumers eager to try new brands.
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fleishmanhillard-thomas-skelton-appt
FleishmanHillard appoints Thomas Skelton as regional lead of TRUE Global Intelligence in APAC
Posted on January 20, 2025
by Aliza Carmona
FleishmanHillard has appointed Thomas Skelton as the new regional lead for its research and analytics practice, TRUE Global Intelligence (TGI), overseeing operations across the Asia Pacific region.
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From acquisition to retention: How FedEx modernised its customer lifecycle strategy to boost engagement
From acquisition to retention: How FedEx modernised its customer lifecycle strategy to boost engagement
Posted on January 16, 2025
by MARKETECH APAC
This case study digs deeper into FedEx’s strategy to engage its customers from initial acquisition to long-term retention and reactivation through tailored campaigns.
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NEXT Awards
MARKETECH APAC’s newly launched ‘NEXT Awards’ to celebrate innovation, excellence in marketing industry
Posted on January 16, 2025
by Teddy Cambosa
With this, MARKETECH APAC is proud to announce the launch of its NEXT Awards 2025, a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry.
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publicis groupe suhaila hobba appointment
Publicis Groupe APAC appoints Suhaila Hobba as APAC global client partner for transformation
Posted on January 14, 2025
by Aliza Carmona
Hobba brings 25 years of global media experience spanning agency leadership, ad tech sales, and client-side transformation, with key roles at Amazon, Yahoo, Omnicom, and IPG.
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What’s NEXT in Marketing: Brand Generosity—The New Catalyst for Sustainability
What’s NEXT in Marketing: Brand generosity—the new catalyst for sustainability
Posted on January 10, 2025
by MARKETECH APAC
Sustainability isn’t just about reducing carbon footprints or meeting ESG targets. It’s about fostering enduring social and economic progress while building resilience and relevance in a rapidly changing world
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TikTok rolls out messaging ads in Asia-Pacific
TikTok rolls out messaging ads in Asia-Pacific
Posted on January 9, 2025
by Teddy Cambosa
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
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smas-tribecar-minority-stake
Japanese auto-leasing firm SMAS acquires minority stake in Tribecar, eyes sustainable car-sharing growth in Asia
Posted on January 8, 2025
by Aliza Carmona
Sumitomo Mitsui Auto Service (SMAS) of Japan and Singapore-based Tribecar have entered into a partnership to advance car-sharing services and technology in Singapore and across the regio
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James Hawkins named as IPG Mediabrands’ chief client officer for APAC
James Hawkins named as IPG Mediabrands’ chief client officer for APAC
Posted on January 8, 2025
by Teddy Cambosa
Hawkins was most recently the chief executive officer of PHD in Asia-Pacific, and held the role from October 2018 to October 2024, when he recently stepped down.
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