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Category: APAC

ADB, Mastercard team up to mobilise financing for MSMEs
ADB, Mastercard team up to mobilise financing for MSMEs
Posted on November 28, 2024
by Teddy Cambosa
The collaboration will leverage a US$5m grant from the Mastercard Impact Fund to support up to US$1b of ADB financing to financial institutions for lending toward micro, small, and medium enterprises (MSMEs). 
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affinidi-idc-XO-business-report
Around 10% of businesses in APAC achieve advanced experience-orchestrated transformation: report
Posted on November 28, 2024
by Aliza Carmona
Only 10% of businesses in India, Singapore, ANZ, and North America have achieved the most advanced stage of becoming experience-orchestrated (X-O) enterprises, according to an IDC InfoBrief commissioned by Affinidi.
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Hyperpersonalisation
What's NEXT in Marketing: Hyperpersonalised marketing is key to win the competitive edge
Posted on November 28, 2024
by MARKETECH APAC
Technological progress has made collecting data on individual shoppers and targeting them much more straightforward. But, until very recently, there were limits on how far personalisation could be taken.
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the-battle-cats-12th-anniversary-campaign
PONOS, R/GA bring samurai-inspired strategy to life for 'The Battle Cats' 12th anniversary celebration
Posted on November 26, 2024
by Aliza Carmona
To celebrate the 12th anniversary of the popular tower defence mobile game The ‘Battle Cats,’ creative innovation company R/GA and game developer PONOS have reimagined the experience for players by blending cinematic art and gameplay inspired by Japan’s Sengoku period.
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vivian-chua-microsoft
Microsoft taps industry veteran Vivian Chua to lead consumer sales across Asia
Posted on November 25, 2024
by Aliza Carmona
Microsoft Asia has appointed Vivian Chua as the new leader of its consumer devices and creativity retail sales division, where she will lead efforts to drive growth and enhance consumer experiences in the age of AI.
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impact.com names Emma-Jayne Owens as senior director of community, enablement across APJ region
impact.com names Emma-Jayne Owens as senior director of community, enablement across APJ region
Posted on November 25, 2024
by Fatima Baduria
Owens’ appointment at impact.com entails a focus on stakeholder training, advocacy, and community enablement activities in APJ, particularly in Southeast Asia (SEA).
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xgrowth-media-collateral-gen-ai-report
Account-based marketing spending to rise in 2025, with 43% of APAC leaders boosting budgets: report
Posted on November 21, 2024
by Aliza Carmona
Nearly half (43%) of marketing leaders intend to boost their account-based marketing (ABM) budgets, a significant rise from 28% recorded at the same time last year, according to a survey by xGrowth in collaboration with Media Collateral.
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Netcore Cloud expand partnership with Google Cloud to elevate GenAI capabilities
Netcore Cloud expand partnership with Google Cloud to elevate GenAI capabilities
Posted on November 20, 2024
by Teddy Cambosa
The collaboration aligns with Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia.
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Travel loyalty programs to focus on offering personalised, flexible customer experiences in 2025
Travel loyalty programs to focus on offering personalised, flexible customer experiences in 2025
Posted on November 19, 2024
by Teddy Cambosa
The report highlights that the top five airline loyalty programs alone saw a 7.75% average growth in valuation from 2020 to 2023 while some travel loyalty programs in the financial services sector have tripled in value since 2019.
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landmark-group-50-year-anniversary-expansion
Landmark Group marks 50th anniversary with $1b investment to open 400 new stores across GCC, India, SEA
Posted on November 15, 2024
by Aliza Carmona
Celebrating its 50th anniversary, Landmark Group has announced a $1b investment to fuel its expansion across the Gulf, India, and Southeast Asia, aiming to open 400 new stores over the next three years.
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