Category: APAC
While in-house teams offer advantages such as institutional knowledge, long-term consistency, and agility, many companies have identified challenges in maintaining inspiration and accessing senior creative mentorship without diluting focus on core operations.
According to dentsu, Zoyumi aims to help brands optimise content relevance, improve campaign visibility, and make faster decisions through custom dashboards that consolidate real-time performance insights.
The report attributes the shift to a combination of artificial intelligence (AI), economic pressures, and the influence of younger, digitally native buyers who are reshaping traditional purchasing behaviour.
Singapore – Global firm Weber Shandwick has unveiled a refreshed leadership structure and new creative muscle across Asia Pacific, marking another leap in the global communications agency’s earned-first evolution. Corbin Hsieh has been appointed as head of Weber Create and Consumer Practice, APAC. ...
Watsons is now introducing JCprogram to Thailand and Malaysia, markets the company identifies as having strong potential in the aesthetic beauty sector.
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
Michihiko explained that they also strengthened partnerships with many external companies
Philippines – After debuting in India and Indonesia, OpenAI has expanded its cost-friendly subscription plan, ‘ChatGPT Go’, to 16 countries across Asia, aiming to make access to its GPT-5 model more affordable and widely available. The rollout brings ChatGPT Go to users in India, Indonesia, Malaysia,...
Timmy Bankole has launched CultureSync Media, a marketing agency that aims to champion innovation, creativity, and authentic storytelling to elevate brands in Asia’s competitive market.
In his role, Yadav will lead billups’ commercial and investment strategy, focusing on strengthening relationships with supply-side partners and supporting the company’s client development and product growth initiatives.
