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Category: APAC

Here's what's next in retail media, from addressing attributions to prioritising measurement
Here's what's next in retail media, from addressing attributions to prioritising measurement
Posted on December 4, 2025
by MARKETECH APAC
The MixIn, Criteo, and Amperity partnership demonstrates what's possible when retail media networks prioritise measurement and move quickly.
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Pooja Rawat Quang Nguyen Edelman appointment
Edelman appoints Quang Nguyen as Vietnam MD, Pooja Rawat as APAC CSO
Posted on December 3, 2025
by Aliza Carmona
Vietnam – Edelman has strengthened its leadership team in Asia-Pacific, naming Quang Nguyen as managing director of its Vietnam operations and Pooja Rawat as chief strategy officer for the region. Quang joins as Edelman aims to expand its presence and capabilities in the Vietnamese market, particularly...
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Leigh, Mark, James of IPG takes exit after merger
IPG CEOs Leigh Terry, Mark Coad take exit after Omnicom-IPG merger
Posted on December 3, 2025
by Lyene Marie Darang
Asia Pacific  — Mapping the events after the Omnicom-Interpublic Group (IPG) major shake-up, IPG CEOs Leigh Terry of APAC and Mark Coad of Australia, as well as James Hawkins, APAC chief client officer, have announced their respective exits from the business. While the company is yet to announce the...
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EAGLE EYE PROMOTIONS APAC
Eagle Eye promotes APAC executives as regional growth accelerates 
Posted on December 2, 2025
by Sharona Nicole Semilla
Sydney, Australia — Eagle Eye has announced a series of leadership changes across its Asia-Pacific operations as the SaaS and AI-driven loyalty technology company accelerates its regional growth ambitions. The company has promoted Caitlin Stephens to chief of staff for APAC and Aaron Crowe to head of...
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NEXT APAC FI 1
THE SHOUT GROUP/FCB SHOUT and Grab Indonesia clinch Grand Prix at NEXT Awards Asia-Pacific 2025
Posted on December 1, 2025
by Aliza Carmona
Philippines – THE SHOUT GROUP/FCB SHOUT, Grab Indonesia, and Adobe were announced as the Grand Prix winners at the recently concluded NEXT Awards Asia-Pacific 2025, taking home top honours in the Agency, Brand, and MarTech of the Year categories, respectively. The NEXT Awards Asia-Pacific 2025 is a multi-country...
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W Communications launches regional launch of creator-first consultancy HelloFranses! in APAC
W Communications launches creator-first consultancy HelloFranses! in APAC
Posted on November 27, 2025
by Teddy Cambosa
HelloFranses! offers end-to-end influencer marketing services, including strategy development, creator selection, content creation, paid amplification and analytics.
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CommBank backs the AFC Women’s Asian Cup Australia 2026 as official regional partner
CommBank backs the AFC Women’s Asian Cup Australia 2026 as official regional partner
Posted on November 26, 2025
by Teddy Cambosa
The bank framed the sponsorship as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game.
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Coke Studio launches 'Oxygen Around U'
Coke Studio links PH, Australia, and NZ artists for major cross-regional drop
Posted on November 25, 2025
by Lyene Marie Darang
Singapore — Coca-Cola has launched its largest cross-regional Coke Studio release to date, uniting artists from the Philippines, Australia, and New Zealand for a collaborative single titled ‘Oxygen Around U’. Executed by OpenX and the Universal Music Group for Brands’ BRING agency, the project brings...
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HS Chung Burson CEO appointment
Burson appoints HS Chung as CEO for Asia-Pacific region
Posted on November 25, 2025
by Aliza Carmona
South Korea – Burson has named veteran communications leader HS Chung as its new Asia-Pacific CEO, expanding her role from North Asia-Pacific to the full region. Chung has advised C-suite leaders from multinational brands across sectors such as food and beverage, electronics, personal care, automotive,...
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mgto mini drama series tiktok 2025
Macao tourism office rolls out localised TikTok drama series to deepen Southeast Asia reach
Posted on November 24, 2025
by Aliza Carmona
Macao – The Macao Government Tourism Office (MGTO) has launched Indonesian and Thai mini drama series on its official TikTok account  (@macaotourismgov), using short-form storytelling filmed across the city to attract young Southeast Asian travellers. For the project, MGTO collaborated with high-profile...
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