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Category: APAC

Verizon Media
Verizon Media jumps into cookie-less tracking, launches privacy-centric identity solution
Posted on December 3, 2020
by MARKETECH APAC
Global adtech Verizon Media's new identity solution helps advertisers measure and manage ads without the use of third-party cookies.
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Gen Z traveling
Study shows Gen Zs in APAC are itching to travel with friends amid new normal
Posted on December 3, 2020
by MARKETECH APAC
A new survey by travel and booking platform Klook revealed that Gen Zs are raring to resume travel to be able to socially reconnect.
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MARKETECH APAC Reports November 2020-min
November’s Top 5: Stories that hooked you for the month
Posted on November 29, 2020
by MARKETECH APAC
Which stories of the month got into readers' radar the most? Take a look.
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Formula One Game Car with AdColony and Anzu Logos
Ad platforms AdColony, Anzu.io bring blended in-game ads across APAC
Posted on November 26, 2020
by Teddy Cambosa
Ad platforms AdColony and Anzu.io are hoining forces in an exclusive partnership to bring in-game advertising solutions across the APAC region.
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Fuse OMG
OMG's sport & entertainment practice launches in APAC
Posted on November 18, 2020
by MARKETECH APAC
Fuse in APAC will build on its established network in the UK and across EMEA, where work has been delivered for international brands such as PepsiCo, Nissan, and HSBC.
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GYRO_Rhys_Taylor
Dentsu's Gyro APAC promotes regional head of strategy to managing director
Posted on November 17, 2020
by MARKETECH APAC
The appointment of Rhys Taylor comes as the agency recently joins Dentsu's Merkle B2B group.
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TEC Welcome back to the Office
TEC's new campaign reminds "irreplaceable" benefits of an office
Posted on October 23, 2020
by MARKETECH APAC
The campaign by Hong Kong-based workplace provider TEC highlights how there are things better navigated in a company-managed office.
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ShoppingMallStock
ANZ, SG consumer markets show mixed behaviors on post-pandemic holiday preps: report
Posted on October 22, 2020
by Teddy Cambosa
Consumer behavior within the ANZ and Singapore market had varied lately with the ongoing global pandemic, report from Blis shows.
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startup-849805_1920
APAC SMEs are catching up the digital transformation wave: report
Posted on October 20, 2020
by Teddy Cambosa
Small and medium enterpreises across the APAC region are showing interest to catch up with digital transformation changes, Cisco and IDC reports.
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shaking-hands-3091906_1920
Qualtrics unveils new batch of XM leaders across APJ
Posted on October 20, 2020
by Teddy Cambosa
Experience management Qualtrics diversifies senior leader board as five new senior leaders are appointed across APJ offices.
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