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Category: APAC

DEPT-Asia-Pacific-Agency-Expansion
Digital agency Dept expands to APAC
Posted on December 14, 2021
by Teddy Cambosa
Singapore – Dept, a Netherlands-based digital agency has announced that it will be expanding to the Asia-Pacific region, marking it with the appointment of former Havas Group CEO Vishnu Mohan to assume the agency’s partner and chief growth officer role. Dept, founded in 2015, is majority owned by Carlyle,...
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What’s NEXT: How mobile is redefining shopping experiences
What’s NEXT: How mobile is redefining shopping experiences
Posted on December 14, 2021
by MARKETECH APAC
We're at a great period of mass consumption where fulfilling purchases is now literally done at one's fingertips.
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CSM x Greenroom Digital 1
Global sports marketing firm CSM acquires digital agency Greenroom Digital
Posted on December 10, 2021
by Kathleen Murata
The acquisition includes all Greenroom Digital operating markets, excluding business operations in Australia and New Zealand.
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What’s NEXT: What the future looks for marketers beyond the cookie
What’s NEXT: What the future looks for marketers beyond the cookie
Posted on December 10, 2021
by MARKETECH APAC
It's intimidating and uncertain, and we need all the gear we can have to navigate a cookie-less digital environment. Become a little more prepared with this latest read from our What's NEXT series.
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Channel-Factory-Kevin-Wong-VP-APAC
Channel Factory launches in AU, appoints Kevin Wong as VP for APAC
Posted on December 9, 2021
by Teddy Cambosa
Kevin Wong was previously with TikTok before he was tapped by Channel Factory for their new Australian operations.
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Unlocking the power of video for unforgettable shopping moments
Unlocking the power of video for unforgettable shopping moments
Posted on December 9, 2021
by MARKETECH APAC
With the remote setup of consumers, video proves to be the easiest way to rouse interest and engagement. But do brands know how to unlock its full power?
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mParticle APAC Expansion
US-based customer data platform mParticle announces APAC expansion
Posted on December 9, 2021
by Kathleen Murata
mParticle will be offering businesses across APAC with enhanced data quality, regulatory compliance, and customer experiences.
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What’s NEXT: Why marketers need DXP more than ever in 2022
What’s NEXT: Why marketers need DXP more than ever in 2022
Posted on December 9, 2021
by MARKETECH APAC
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What's NEXT series - we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
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The-Hoffman-Agency-PR+-Media-Consulting
The Hoffman Agency launches consulting arm PR+ to improve B2B media exchange
Posted on December 7, 2021
by Teddy Cambosa
PR+ by The Hoffman Agency aims to aid B2B tech companies in APAC in their media/communications strategy.
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xandr
Adtech platform Xandr launches new feature to standardize video content
Posted on December 7, 2021
by Kathleen Murata
The new feature seeks to help publishers improve the monetization of their premium video supply via standardized content descriptors.
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