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Category: APAC

Cision-State-Of-Media-APAC-Report-Updated
APAC journalists spend majority of their time angling COVID-19 centric stories
Posted on June 1, 2021
by Teddy Cambosa
Cision notes in its recent report that COVID-19 has greatly impacted journalism endeavors, both informatively and personally in their welfare.
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Auth0-Survery-Identity-Technology
Businesses in APAC fall short on one CX facet: login tech, survey shows
Posted on June 1, 2021
by Jean Cabico
Global modern identity platform Auth0 has released data on consumer expectations around login technology in APAC.
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InMobi-The-Trade-Desk-APAC-Partnership-Marketing
InMobi’s latest partnership with The Trade Desk to expand brand lift solutions across APAC
Posted on May 31, 2021
by Teddy Cambosa
The partnership entails InMobi's services be readily available at the sell-side platform by The Trade Desk catered to APAC marketers in their digital marketing endeavor.
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epillo health systems x krescendo communications
Europe-based Epillo Health Systems taps Krescendo Communication for integrated campaigns in Asia
Posted on May 28, 2021
by Jean Cabico
Epillo Health Systems has tapped Krescendo Communications to manage its integrated campaigns for its keys markets in Asia.
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Shangri-La-Fam.ily-Brand-Family-Experience
Shangri-La’s latest brand ‘Fam.ily’ to cater to family-centric experiences
Posted on May 21, 2021
by Teddy Cambosa
The new Fam.ily brand by Shangri-La caters to family customers who wish to engage in family-centric experiences for their stay.
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TUMI-Esports-Collection-Luxury-Brand
TUMI debuts esports-themed collection on ‘The Apprentice: ONE Championship’
Posted on May 18, 2021
by Teddy Cambosa
TUMI launched the esports collection with the help of industry leaders and esports professionals, as well with marketing strategy from The Apprentice: ONE Championship.
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TikTok SG MuseumMoment Live
SG only one of two APAC museums to give virtual tour on TikTok’s global live stream for Int’l Museum Day
Posted on May 18, 2021
by Jean Cabico
TikTok has unveiled its first-ever ‘#MuseumMoment Live’, a global live stream event that aims to take its viewers on a cultural journey.
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Omnichannel retail strategies in the era of connected experiences
Omnichannel retail strategies in the era of connected experiences
Posted on May 14, 2021
by MARKETECH APAC
At any touchpoint, when the customer finds for you, and you're not there, it can lead to long-term consequences to your brand value. Here's what you can do.
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Talend-APAC-Business-Leaders-Data-Usage-Survey
Nearly all of APAC business leaders admit to be challenged in using data for business decisions: survey
Posted on May 12, 2021
by Teddy Cambosa
Despite the great importance of data, Talend notes that in its survey, most APAC leaders are challenged with the saturation of data in their business.
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ADA-SoftBank-Strategic-Investment
ADA’s US$60m funding from SoftBank to help enhance company’s data, AI offering
Posted on May 12, 2021
by Teddy Cambosa
SoftBank will help ADS continue its data-led AI marketing developments for the greater benefit of enterprise clients in Asia Pacific.
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