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Category: APAC

Emplifi unveils new CX component Emplifi Social Care
Emplifi unveils new CX component Emplifi Social Care
Posted on March 23, 2022
by Teddy Cambosa
Unified customer experience Platform Emplifi has unveiled its new offering – Emplifi Social Care.
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Lou Wee appointed as VICE Media Group’s sales and brand partnerships lead in APAC
Lou Wee appointed as VICE Media Group’s sales and brand partnerships lead in APAC
Posted on March 23, 2022
by Teddy Cambosa
In his new role, Lou Wee will continue building VICE Media Group’s reputation as leaders of branded content in Asia and drive commercial partnerships.
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GPC-wins-Maxicorn-and-Globe
Green Park Content bags digital mandate of PH telco Globe, Indofood’s Maxicorn
Posted on March 21, 2022
by Kathleen Murata
Green Park Content's latest partnership with Indofood's Maxicorn and Globe will further strengthen its market hold.
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Ipsos releases new online market research platform in APAC
Ipsos releases new online market research platform in APAC
Posted on March 21, 2022
by Teddy Cambosa
Market research company Ipsos has launched its new online market research platform Ipsos.Digital in several key markets across the Asia Pacific.
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This report tells you what you need to know about consumer perception towards social ads
This report tells you what you need to know about consumer perception towards social ads
Posted on March 18, 2022
by MARKETECH APAC
‘Social Ads and Consumer Perception study – Singapore Edition’ aims to provide readers with the current behaviour and perception of Singaporean consumers towards social media and more specifically, in-feed ads. 
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Accenture-Metaverse-Continuum
Accenture launches dedicated Metaverse Continuum business group to reshape human experiences
Posted on March 18, 2022
by Kathleen Murata
Accenture has launched the Metaverse Continuum business group which aims to build existing capabilities in this space.
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HSBC jumps into the Metaverse with The SandBox partnership
HSBC jumps into the metaverse with The SandBox tie-up
Posted on March 17, 2022
by Teddy Cambosa
Financial institution HSBC has announced its partnership with The Sandbox as it acquires a plot of LAND, a virtual real estate in The Sandbox metaverse
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Livewire expands partnership with Anzu to bring exclusive game inventory to APAC advertisers
Livewire expands partnership with Anzu to bring exclusive game inventory to APAC advertisers
Posted on March 17, 2022
by Teddy Cambosa
The partnership between Livewire and Anzu first began in January when the two companies partnered to help APAC advertisers reach players in Roblox.
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VMLY&R unveils key senior leadership appointments for Asia
VMLY&R unveils key senior leadership appointments for Asia
Posted on March 16, 2022
by Teddy Cambosa
VMLY&R has appointed Yi Chung Tay, Hari Ramanathan, and Tripti Lochan to key leadership positions within its Asia Pacific division.
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HUAWEI Ads to allow brands to generate 400 variations with only three ad originals 
HUAWEI Ads to allow brands to generate 400 variations with only three ad originals 
Posted on March 15, 2022
by MARKETECH APAC
The enhanced Universal App Campaigns (UAC) mode allows advertisers to upload three ad creatives to enable the system to automatically generate more than 400 variations.
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