Category: APAC
MARKETECH APAC's What's NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.
The new sustainability practice aims to help brands shape sustainability priorities and solutions in the region.
This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month's charts.
The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days.
The report revealed that only 41% of businesses in APAC prioritized being quick to respond to consumer requests.
'Travel The World' by Hilton reflects the hotel chain’s understanding of sentiment among consumers who are eager to explore something new.
The new senior vice presidents of Thunes are part of the company's aim to expand its cross-border payment service reach globally.
The company said the new leadership comes as it accelerates its international growth and builds new capabilities in customer retention.
Through the new platform, AudioMob will be serving in-game audio ads with an unobtrusive click-through banner.
The acquisition is expected to close in the first quarter of 2022 and is expected to be accretive in the first year.
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