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Category: APAC

Qualtrics partners with business tech SAP to boost customer data capabilities
Qualtrics partners with business tech SAP to boost customer data capabilities
Posted on May 12, 2022
by Christian Calma
Through the partnership, Qualtrics XM Discover’s AI and machine learning capabilities will be brought into SAP Service Cloud® and help customer service teams resolve customer issues, increase resolution rate and improve customer satisfaction.
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RICE-AI-Rudder-UiPath
Comms consultancy RICE bags tech firms as new accounts
Posted on May 12, 2022
by Jean Cabico
The RICE teams servicing UiPath and AI Rudder will be based in Singapore but will provide regional support and oversight of various markets.
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Global interest in avatar-based social apps hit record-high: report
Global interest in avatar-based social apps hit record-high: report
Posted on May 11, 2022
by Carlo Sarabia
According to this report, data.ai’s mobile data shows that avatar-based social apps, have seen the largest year-over-year (YoY) growth in terms of downloads compared to any other social media category at 38 million – this is up 60% YoY and 215% from two years prior.
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P&G to ‘improve’ accessibility of advertising across APAC
P&G to ‘improve’ accessibility of advertising across APAC
Posted on May 11, 2022
by Teddy Cambosa
P&G has announced that it is committed to improve accessibility of advertising across consumers in Asia-Pacific.
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Third-party data use sees growth amid demand for quality data
Third-party data use sees growth amidst demand for quality data
Posted on May 5, 2022
by Teddy Cambosa
Australia drove the highest growth within the APAC region and ranked in the top three markets for highest growth globally, according to Lotame.
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DBS-and-Xero
DBS ties anew with Xero to make working capital more accessible to SMEs in SG, HK
Posted on May 5, 2022
by Jean Cabico
The expanded partnership aims to offer SMEs hyper-personalised credit terms and working capital limits tailored to their needs.
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Neha Tejuja named head of performance strategy for Reprise APAC
Neha Tejuja named head of performance strategy for Reprise APAC
Posted on May 4, 2022
by Carlo Sarabia
IPG Mediabrands’ performance marketing agency, Reprise, has appointed Neha Tejuja to the newly created role of head of performance strategy for Reprise Asia-Pacific.
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Brand transformation company Landor & Fitch announces enhanced APAC leadership roster
Brand transformation company Landor & Fitch announces enhanced APAC leadership roster
Posted on May 3, 2022
by Teddy Cambosa
The appointments of Landor & Fitch add to a 300 strong team located in studios across the APAC region from Tokyo to Mumbai, Sydney and Beijing.
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Top Stories for April: New payment feature in SG nabs top spot
Top Stories for April: New payment feature in SG nabs top spot
Posted on April 29, 2022
by MARKETECH APAC
Take a look at the stories that entered our Top Stories for the month of April.
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NBA steps into SG
NBA steps into Singapore to expand APAC presence
Posted on April 29, 2022
by Carlo Sarabia
NBA, the premier basketball league, has expanded its Asia-PAcific presence by opening a Singapore office -another addition to their 15 markets worldwide.
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