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2022 Global Customer Engagement Review

P&G to ‘improve’ accessibility of advertising across APAC

P&G to ‘improve’ accessibility of advertising across APAC

Singapore – Multinational consumer goods corporation Procter & Gamble (P&G) has announced that it is committed to improve accessibility of advertising across consumers in Asia-Pacific by the year 2024. These involve advertising in social media and across websites.

The new commitments by the company are part of P&G’s new commitments aimed toward advancing equality and inclusion across Asia-Pacific, the Middle East, and Africa.

The company has also committed to spend a cumulative total of US$300m by deliberately working with women-owned and women-led businesses across the Asia Pacific, Middle East, and Africa region, from the year 2021 to 2025.

In addition, it has also committed to achieve equal representation of female directors behind the camera for the company’s brand advertisements in Asia Pacific, Middle East, and Africa, by 2024.

Magesvaran Suranjan, president for APAC, Middle East, and Africa at P&G, said, “At P&G, we remain fully committed to creating a world where equal access and opportunity to learn, grow, succeed, and thrive are available to everyone. We believe in the power of our differences and the impact we can make when we come together, united by our shared values and purpose.”

He added, “We are making great progress, yet we know there is more work to be done. So we are announcing bold new commitments and expanding existing actions which will enable us to do more. We will continue to use the voice of our company and our brands in forums such as #WeSeeEqual to drive discussion and actions on the issues that matter.”

The new commitments were made during the company’s fourth annual #WeSeeEqual summit for the region, which saw participation from distinguished advocates and personalities from the private and public sectors who came together to discuss the challenges that society faces on equality and inclusion, and how different stakeholders can accelerate progress in the new normal.

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