Singapore – Buy Now Pay Later platform in Asia, Atome, has launched an online travel fair, ‘Own Your Adventure’, that offers users travel deals from its travel and hospitality merchants. The travel fair is a regional campaign that will roll out across Singapore, Malaysia, Indonesia, Thailand, and the Philippines.
The platform said the campaign launch is in anticipation of the spike in travel demand. Running from 4 to 16 November, Atome will be offering attractive vouchers and travel deals of up to 15% from merchants Agoda, Cathay Pacific, Kkday, Luxury Escapes, and Trip.com.
Rainal Lu, head of growth at Atome, said, “With so many borders opening up again, there is a huge latent demand across the region to travel and experience new and old holiday destinations. With the support of so many of our regional travel partners, we’re excited to launch our year-end travel fair and support the [post-Covid-19] travel recovery boom by giving travellers choice, convenience and accessibility in how they want to pay and book their much-awaited holidays.”
As part of the campaign, Atome is also running a photo contest, encouraging consumers to share their best travel moments captured during their past travel adventures. The aim of the contest is to curate a ‘diverse lens’ of travel experiences through the perspective of different travellers in Asia, and in turn, inspire others on how they want to plan their next travels.
The top prize is a S$14,000 travel package, and the first and second runner-ups will each win a round-trip to Japan for two. An additional 20 consumers will also be selected to win a S$35 travel voucher from Atome.
The contest is open to residents based in Singapore, Malaysia, Indonesia, Thailand, and the Philippines. To participate in the contest, consumers must download the Atome app, follow its Instagram account, and post their best travel photo on Instagram with the hashtag, #OwnYourAdventure, in the caption. Users must also tag a friend on the post.
Judging the photo submissions will be Atome and travel photographer, Yik Keat. Tripadvisor, global travel guidance platform, joins the campaign as a content partner, providing guidance and inspiration to travellers as they plan their next adventure.
Sarah Mathews, group head of media partnerships for APAC at Tripadvisor, said, “We are so excited to be working with Atome, encouraging travellers to join such a fun travel campaign. As the world’s largest travel guidance platform, we love campaigns that inspire travellers to get to travel, [explore] the world again, [and] [discover] the good out there.”
