Tag: Bastion amplify

Brisbane, Queensland – Bastion Amplify, Australian-based independent marketing and communications agency, has recently acquired Promedia, a full-service public relations firm based in South East Queensland. Bastion said this is its first move in plans of multiple acquisitions in Queensland’s communications, creative, and experience sectors, as part of its local and international expansion program.

Promedia will be integrated into the company’s existing operations to expand across South East Queensland over the next six months. 

“Brisbane and the Gold and Sunshine Coasts are experiencing an unprecedented surge in population and economic growth which are driving record levels of private and public sector investment in development, infrastructure and consumer business,” shared Founder and Group CEO Jack Watts. 

Watts added, “With a 10-year runway to the 2032 Olympics, the region is just getting started – without doubt it’s going to be a major growth hub not just for Australia but the Asia Pacific. We want to be in the thick of that action. The opportunity for Bastion to partner with an agency such as Promedia, which is woven into the business fabric of the Gold Coast and Brisbane and is synonymous with many of the most iconic development and nation-building infrastructure projects delivered in both cities as well as in northern NSW – it’s the beachhead we’ve been looking for.”

Bastion’s ‘Think Wide’ model will give clients access to a full suite of integrated communications services, bringing together service offerings and experts from research and insights to brand and creative, advertising, reputation, digital, and customer experience, etc.

In acquiring Promedia, Bastion Amplify has now more than 90 staff across Australia, New Zealand, and the US for its PR, social and influencer arm. Promedia Managing Director Jeremy Scott, who has been with the company since 1989, will continue to lead Bastion Amplify Queensland.

According to Scott, merging with Bastion Amplify allows the company to offer a completely new depth and breadth of services to its clients in the property, health, education, tourism, lifestyle, and consumer sectors.

Scott said, “We’re coming up to 40 years in business and still retain clients who have been with us for more than three decades,” he said. “Joining forces with Bastion Amplify is about setting us up for the next 40 years, bringing a global independent model and new capabilities to South East Queensland with all the benefits that that offers to our clients and key people.”

Scott added, “Until now Brisbane and the Gold Coast have been missing an agency that offers independence at scale – an international communications reach and capability complemented by a highly experienced local team with an in-depth understanding of South East Queensland’s demographic and economic drivers. Bastion now fills that need.” 

According to Bastion Amplify Managing Director Richard Chapman, the agency will provide a unique mix of PR, digital, social, and influencer services to clients in Queensland and northern NSW with emphasis on implementing publicity, social media, community management, and influencer engagement to provide holistic communications services to brands across a variety of industry verticals.

Chapman said, “South East Queensland is an incredibly dynamic place to be right now, and it is only going to get better with the development and population growth and in the lead up to the 2032 Olympic Games.”

Australia — Bastion Amplify, an integrated PR and social media agency, following several high-profile national client wins, has announced a series of key senior appointments to its PR team namely Nancy Mcdonald as group business director, Georgia Comensoli as the agency’s first media director, and Susana Liu as business director in Melbourne. 

McDonald was previously the head of PR and content for Petbarn and Greencross Vets. Prior to joining Bastion Amplify, she also spent 13 years working in PR, marketing and journalism in Australia, working across clients including Hungry Jack’s, Kraft Heinz, Honda, Hyundai, Access Corporate Group, and as a journalist and presenter for NewsCorp. In her new role as group business director, she is responsible for client growth in NSW.

Comensoli holds extensive experience in journalism previously working for Channel 7 as a journalist and chief of staff in the Channel 7 Newsroom, filing for multiple national bulletins including Sunrise, Morning News, and The Latest. She also has experience in the 3AW Newsroom and regional television including WIN News. 

Alongside journalism, she has experience in content and brand creation freelancing for global firm Goldeneye Media and crisis management experience with Melbourne firm Crisis Shield. As the agency’s first media director, she is expected to bolster the team’s media success for clients and drive innovation through an owned news platform for clients.

Meanwhile, Liu has worked with companies across different industries namely property, financial services, and tech sectors to deliver strategic communications and integrated campaigns. Previous clients include Charter Hall, Frasers Property, Architectus, ME Bank and MessageMedia. Most recently she was an account director at Keep Left. In her new role as business director in Melbourne, she is tasked with leading Bastion’s B2B portfolio comprising a range of leading property brands including Jinding, Australia 108, and Melbourne Square.

The new hires follow a number of new client wins for the Bastion Amplify team with the signing of European luxe camping brand Dometic, fintech disruptor Tiiik Money, Unilever and international developer SPG Land.

Richard Chapman, CEO of Bastion Amplify, said the key hires came off a strong 2021 during which Amplify rebranded from Bastion Effect as part of the Bastion network’s new Think Wide positioning, and it oversaw one of the most important campaigns of the agency’s 20-plus years’ the Million Dollar Vax.

“Bastion Amplify continues to innovate and grow in the market with a number of terrific new clients and strong strategic partnerships in place with our long-term client family. We’re delighted to have Nancy, Georgia and Susana join, all of whom bring a wealth of experience, new ways of working and process into the team and specialist expertise. It has been heartening to see throughout the pandemic how our teams have risen to the challenge, delivering truly integrated campaigns, and working with our clients to demonstrate the value of PR, whether it be in media, or with influencers on social,” Chapman said.