Hong Kong – Moroccan coffee brand Bacha Coffee has opened its first full-concept location in Hong Kong, marking its debut at Harbour City with a flagship offering over 200 varieties of 100% Arabica coffee and traditional coffee service.
Spanning 2,500 square feet and overlooking Victoria Harbour, Bacha Coffee’s new Harbour City flagship brings together three distinct concepts under one roof: a Coffee Boutique, a Coffee Room, and a Takeaway counter. This marks the brand’s first full-scale store in Hong Kong and its most immersive to date in the city.
The Coffee Room—Hong Kong’s first—offers seating for 50 and introduces Bacha Coffee’s signature dining experience, blending its traditional Moroccan roots with modern café culture. Inspired by the original Dar el Bacha in Marrakech, the space is designed to reflect the brand’s heritage, with coffee masters preparing brews using traditional golden gooseneck pots.
While the focus remains on the coffee, the menu includes a selection of all-day dishes and pastries intended to complement the brews. Highlights include Moroccan-style meatballs and a signature club sandwich, alongside daily handcrafted viennoiseries.
The adjacent Coffee Boutique offers beans sold whole or ground to order, along with curated gift sets. A takeaway section allows customers to enjoy coffees to go, served hot or iced, and accompanied by touches such as Chantilly cream and reusable glass straws.
“The Bacha Coffee Room experience is a significant addition to Hong Kong, allowing coffee lovers to immerse themselves in our rich heritage,” said Taha Bouqdib, president and CEO of Bacha Coffee.
“Our every location and concept around the world bears the DNA of the original location at the Dar el Bacha in Marrakech, complete with intricate decor and elegant furnishings designed to engage the senses, transporting our guests to an era when coffee was served with true reverence. As a key strategic location in our global expansion, we believe this Harbour City venue will become a cherished destination that honours the past while crafting the future for coffee enthusiasts,” Bouqdib continued.
In 2023, Bacha Coffee launched its inaugural boutique and takeaway experience chain in Hong Kong, located at the IFC mall. The Harbour City launch is part of Bacha Coffee’s broader international expansion, which now includes 32 locations across 12 cities in Europe, the Middle East, and Asia. In April, the brand opened its first European flagship on the Champs-Élysées in Paris, adding to a global footprint that includes Dubai, Doha, Seoul, Singapore, and Taipei.
