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2022 Global Customer Engagement Review

B2B marketing agency Just Global expands SG leadership team

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Jevic Batalon (left), Arjun Ghosh (center), and Joy Tang (right)

Singapore – Global integrated B2B marketing agency, Just Global, has announced a growing leadership team for its Singapore office. This includes Jevic Batalon, the new senior account director, Arjun Ghosh, the new digital marketing director, and Joy Tang, the new senior copywriter.

Batalon first joined Just Global in 2020 as an account director. The agency said the expertise she brought in strengthening B2B relationships has supported the growth of the agency’s presence in Singapore, leading the team to secure six new accounts in 2021. 

Commenting on her elevation, Batalon said, “This new role is the next step towards activating strong client relationships and further positioning Just Global as experts in the ever-evolving digital landscape.”

Brad Harris, Just Global’s managing director for Singapore, said, “Jevic is a powerhouse in B2B marketing. Her prowess and passion have made her essential to our team. This promotion facilitates her enormous influence both within the agency and within the market.”

Meanwhile, Ghosh brings with him nearly two decades of experience in business and marketing strategy. He has spent the majority of his career with global agencies MediaCom and Mindshare, supporting client accounts such as Unilever, Nestle, GSK, Pepsico, and Gillette, as well as Motorola, and BP. In his new role, Ghosh will be driving innovative media planning across brand and demand programs that are aimed at further enhancing customer lifetime value for clients. 

And lastly, Tang brings with her an extensive background in content development across the B2B and B2C spectrum from her past tenures at April Six, Cohn & Wolfe, and Hill Knowlton Strategies. In her new role, Tang will help further strengthen the agency’s global creative services.

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