India – Assembly, a global omnichannel media agency under The Stagwell Group, has launched its new office in India as a key component of its expansion strategy in South Asia. The office will be spearheaded by Anish Daniel, who has been appointed as client director.
Assembly’s increased investment in India reflects its commitment to tapping into the country’s growth potential. This expansion underscores Assembly’s goal to drive significant growth for clients by leveraging India’s expanding economic influence.
Richard Brosgill, APAC CEO at Assembly, said, “India has emerged as a key growth engine for the agency, and our early success in the region underscores our capability to lead clients through change and growth in the market. By establishing a dedicated on-ground team, we have firmly positioned ourselves to help brands win in this dynamic market.”
“The new office complements the already fantastic teams we have in our Global Delivery Hub and creates an extension to support our growing talent with new experiences while we also support the ambitions of our clients today,” he added.
The new office will be led by Anish Daniel, who brings over 20 years of experience in driving digital transformation for brands across the region. Previously, Daniel was general manager at Wavemaker India before joining Assembly.
Under Daniel’s leadership, the new team will manage the agency’s domestic operations in India, handle client engagements with founding clients Lenovo, Fossil, and Estée Lauder, and develop growth strategies tailored to the market.
Speaking about his new role, Daniel commented, “Assembly’s ethos is rooted in the promise of finding the change that fuels growth for our clients and partners, and I’m excited to be working alongside an incredible team to bring this vision to life. Our focus this year would be to drive growth, strengthen our relationships with clients, and deliver exceptional value to the ecosystem.”
“Anish’s extensive strategic experience, deep in-market knowledge, and innovative mindset give us huge confidence in our journey of growth in the market. His true client-centric approach allows him to provide effective and high-impact solutions for clients whilst helping them navigate through the change and growth of their business,” Brosgill added.
