Singapore – 1 in 4 Asia-Pacific consumers chose foodservice delivery over dine-in in 2024, with delivery now leading the consumer foodservice market in the region—accounting for 23%, up from just 10% in 2019—according to a report from Euromonitor International.
The report attributes this shift to strong growth in the Asia-Pacific, which contributed 40% of global foodservice sales. The region is projected to post a 6% compound annual growth rate (CAGR) in market value through 2029. Globally, delivery comprised 21% of the consumer foodservice market in 2024, up from 9% in 2019.
Despite inflationary pressures and economic uncertainty, the global foodservice sector expanded in 2024, reaching a total market value of USD3.2 trillion—a 5.5% increase from the previous year. In Asia-Pacific, the industry’s value rose to USD1.3 trillion, marking a 6% year-on-year increase and surpassing pre-pandemic levels in 2023.
As delivery gains momentum, the report notes a corresponding decline in the share of dine-in services. Delivery is forecast to make up 26% of Asia-Pacific’s foodservice market by 2029, while eat-in is expected to stagnate at around 64%.
Third-party delivery platforms are seen as key enablers of this trend, offering promotions, subscription models, and waived service charges to drive repeat orders. These efforts have helped position delivery as a convenient and cost-effective option for consumers.
Meanwhile, limited-service restaurants continue to gain ground among cost-conscious diners by offering flexible menus. The rise of “snackification” strategies—ranging from smaller, budget-friendly items to premium add-ons—has allowed operators to balance value with perceived quality.
The report also highlights the rapid growth of beverage-focused food service in AsiaPacific. Specialist coffee and tea chains grew by 13% in 2024, reaching a market value of USD39 billion. These outlets are increasingly viewed as sources of affordable indulgence and casual socialisation.
Growth in the beverage segment has been supported by expanded product lines and increased store counts, both domestically and internationally. In markets such as Singapore, the aggressive expansion and pricing strategies of these chains have helped solidify their market position amid rising competition from global players.
Rocio Franco, senior consultant at Euromonitor International, said, “Inflation and economic uncertainty remain major concerns for consumers. Despite global transactions recovering to pre-pandemic levels, indicating strong demand in the industry, consumers are still cutting back on spending and opting for more affordable options.”
“To retain customers, restaurant operators must strategise to offer value beyond price, focusing on enhancing experiences, embracing digitalisation, and building brand loyalty,” Franco added.
