Platforms Featured Southeast Asia

Ascenda rolls out rapid launch option Nexus for loyalty solution suite

Singapore – Loyalty solution provider Ascenda launches Nexus, its rapid launch option feature specially designed for its bank customer engagement solutions, enabled by an innovative zero-integration approach.

Through the platform, Ascenda’s loyalty capabilities can now be deployed in a fraction of the typical setup time and eliminate all technical integration, enabling the rollout of compelling new rewards propositions without resource or time constraints. Setup lead time, complexity, and cost are all reduced by a factor of ten relative to current industry norms.

Furthermore, Nexus supports Ascenda’s entire line-up of points-based and cash-back propositions, including the merchant offers aggregation platform, OffersHub. The full suite of Ascenda redemption capabilities ranging from real-time, everyday satisfiers to premium, aspirational rewards is also available under the new turnkey option.

“Nexus transforms how financial institutions launch rewards propositions, requiring minimal up-front investment and lead-time. Its simple and rapid deployment model unlocks vast scalability for Ascenda’s suite of customer engagement solutions,” said Mark Mullinix, head of strategy and partnerships at Ascenda.

Nexus expands the breadth of banks served by Ascenda beyond its current clients in over 30 markets, providing a customer engagement solution for thousands of established banks and neobanks globally who are looking for rapid deployment with minimal complexity and cost.

Technology Featured Southeast Asia

Loyalty solution Ascenda kickstarts new meta-aggregation engine for merchant offers

Singapore – Ascenda, a loyalty solutions company, has launched OffersHub, a meta-aggregation and personalization engine that allows merchants to personalize their offers and loyalty programs for their customers.

Primarily targeted to banks and other digital payment platforms, the recent product launch aims to allow these merchants create customer connections through their reward values.

“Our proposition delivers a rich pool of personalized offers with sustainable funding mechanisms – all delivered in a turnkey solution. The unique meta-aggregation engine at the heart of OffersHub enables our enterprise clients to tap into deal content across multiple sources, so they can provide the most compelling proposition to their customers and capture the greatest return of investment (ROI) on their marketing investments,” Mark Mullinix, head of strategy & partnerships at Ascenda stated.

Included within Ascenda’s offering are streamlines for various gateways of reward programs such as card-linked offers, coupons, e-commerce affiliate rewards, and discounted gift card purchases. A hyper localized approach is also offered to predict relevance factors such as demographics and geo-location.