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Tag: Loyalty Program

Advertising, marketing and loyalty awards season 2026 in full swing across APAC
Advertising, marketing and loyalty awards season 2026 in full swing across APAC 
Posted on February 16, 2026
by MARKETECH APAC
As brands face increasing pressure to retain customers in a volatile economic environment, loyalty has become a critical strategic battleground.
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Malaysia Aviation Group rolls out new digital features to streamline travel
Malaysia Aviation Group rolls out new digital features to streamline travel
Posted on November 21, 2025
by Teddy Cambosa
Malaysia Airlines has also upgraded its mobile app to deliver real-time notifications on gate changes, flight status updates and baggage carousel information.
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Grab’s GrabRewards is now GrabCoins
Grab’s GrabRewards is now GrabCoins
Posted on November 18, 2025
by Teddy Cambosa
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
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Travel Alliance launches cross-border rewards programme ‘WanderJoy’ for travellers
Travel Alliance launches cross-border rewards programme ‘WanderJoy’ for travellers
Posted on October 31, 2025
by Teddy Cambosa
The Alliance members, which already provide 5G connectivity and roaming services to more than 350 million customers in the region, said WanderJoy addresses these issues through a unified platform offering privileges across entertainment, dining, and travel, including premium airport experiences.
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Thai Airways adopts IBS Software’s iLoyal platform to modernise ‘Royal Orchid’ loyalty programme
Thai Airways adopts IBS Software’s iLoyal platform to modernise ‘Royal Orchid’ loyalty programme
Posted on October 29, 2025
by Teddy Cambosa
The platform also features an open architecture designed to integrate with partners across sectors such as banking, retail, hospitality, and lifestyle, allowing Thai Airways to strengthen the value proposition of Royal Orchid Plus.
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CapitaPlus_20251008_112751_0000
CapitaLand Investment launches digital rewards hub ‘CapitaPlus’ in Malaysia
Posted on October 8, 2025
by Teddy Cambosa
According to CLI, CapitaPlus combines shopping, rewards, and redemptions in a single mobile-friendly platform.
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minor hotels rebrand main
Minor Hotels rebrands with new identity, unified loyalty program, and enhanced digital platforms
Posted on March 31, 2025
by Aliza Carmona
Thailand – Minor Hotels has unveiled a major brand transformation, evolving into a guest-centric masterbrand focused on delivering innovative and meaningful hospitality experiences. Minor Hotels’ transformation, driven by a new brand identity, enhanced digital experience, and streamlined loyalty and...
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AirAsia Rewards introduces plug-and-play loyalty solution for businesses
AirAsia Rewards introduces plug-and-play loyalty solution for businesses
Posted on February 19, 2025
by Teddy Cambosa
The partnership also enhances MILK’s commitment to providing exceptional value to parents while strengthening its position as an innovative disruptor in the baby care industry. It also expands redemption options and drives greater customer engagement within the AirAsia MOVE ecosystem.
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Mastercard MGX Revised
Top Story: Mastercard on Mastercard Gamer Exchange’s objective to tap into APAC’s growing gaming demographic
Posted on December 10, 2024
by Teddy Cambosa
For our latest Top Story feature, we spoke with Kaveri Khullar, senior vice president for consumer marketing & sponsorships for Asia-Pacific at Mastercard to better understand Mastercard Gamer Exchange’s plans to expand in APAC, and how Mastercard intends to continue tapping into the growing gamer demographic...
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jollibee-rewards-landor-NA
Jollibee spreads joy globally with launch of new loyalty program designed by Landor
Posted on November 20, 2024
by Aliza Carmona
Jollibee, the iconic Filipino fast-food chain, has teamed up with Landor to launch its first-ever global loyalty program, Jollibee Rewards, aiming to spread joy and strengthen connections with customers around the world.
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