Singapore – Lee Nugent, most recently the regional director for Asia-Pacific at Archetype, has departed the agency. The agency has also confirmed the news to MARKETECH APAC when reached out to.
Archetype has also noted that Lee’s role would not be replaced, and instead its collective of local leaders across APAC will be empowered to drive regional growth, supported directly by their global management team.
Lee first joined Text100 in 2016 as its managing director for consulting and strategy for APAC, and was responsible for working with Text100’s integrated communications teams and clients across the region.
He remained with the agency during the Text100-Bite merger which will eventually lead to the formation of the Archetype agency in 2019. In his role at Archetype, he was responsible for leading over 350 talented marketing and communications consultants across the APAC region. He is also a member of the Archetype Global Management Team.
Lee has an extensive background in media and marketing, most notably him being the CEO of consultancy agency Nelson Bostock Group, which is part of the Creston Group. He headed the agency for over 19 years.
“What an adventure it’s been. I can only have thanks and appreciation for my wonderful colleagues and clients past and present who encouraged me to grow, learn and turn a two-year escapade into not too far short of a decade,” he said in a LinkedIn post.
He added, “We achieved so much together. We climbed mountains, jumped through hoops, celebrated our highs and lifted each other up during our lows. I will never forget your care and your brilliance.”
