South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT.
The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications. Fans noted that its citrus colour closely resembles Neon Green, the official fandom shade of NCT, sparking a steady stream of social media commentary and light-hearted comparisons.
Online discussions escalated into a widely shared fan phrase, “Neo Got My Mac”, a play on NCT U’s track “Neo Got My Back”. The meme circulated across platforms, driven largely by fan communities rather than official promotion.
Responding to the organic traction, Apple collaborated with TBWA\Media Arts Lab Seoul to rework an existing MacBook Neo video first released on its global TikTok channel. The refreshed version was distributed through Apple Korea’s local channels as an “NCT edition”.
The video retains the original concept, including rhythmic hand choreography and a lineup of MacBook Neo devices synced to music, but incorporates new visual cues tied to the fan conversation. The phrase “Neo Got My Mac” appears during the segment featuring the citrus model, referencing the meme that emerged online.
The MacBook Neo is positioned as Apple’s entry-level Mac laptop, designed to broaden access to the Mac lineup with a lower starting price while retaining core performance and design elements.
