Tag: TBWA\Media Arts Lab Seoul
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
South Korea – Apple TV has unveiled a Genmoji-powered digital out-of-home (DOOH) campaign to mark Korean soccer icon Son Heung-Min’s first home game with Los Angeles Football Club (LAFC). Developed with TBWA\Media Arts Lab, Seoul, the campaign features Son’s signature goal celebration reimagined as a...
South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty Work”, filmed entirely on the iPhone 16 Pro. Featuring members Karina, Giselle, Winter, and Ningning, the video highlights choreography captured in cinematic...
