Tag: Apple
China – Apple has launched the latest chapter of its global Mac platform, “Great Ideas Start Here”, timed with the start of the college academic year in China, as millions of students begin university and a new phase of their academic journey. The campaign centres on a 30-second hero film that...
Brazil – Apple has unveiled ‘Dança’, a new 30-second film starring global Brazilian soccer icon Vini Jr., showcasing the company’s AirPods Pro 3 noise cancellation technology through a soundless dance concept that highlights the contrast between noisy environments and immersive listening. In the film,...
U.S.A. — Apple has launched “Clingers,” a new global privacy campaign that uses humour and discomfort to take a direct aim at the hidden world of online tracking data. Created with TBWA\Media Arts Lab, the campaign is the latest chapter in Apple’s long-running “Privacy. That’s iPhone”...
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
In his new role as executive chairman, Cook will support certain company initiatives, including engaging with policymakers globally.
Japan – Apple has launched a new App Store campaign in Japan, transforming its iconic “A” logo into a portal that opens into a multi-universe spanning 16 app categories. Developed with TBWA\Media Arts Lab Tokyo, the campaign depicts the “A” logo evolving into multiple portals, each representing a different...
Vietnam – Apple has teamed up with Vietnamese hip-hop artist MCK for the release of “HVL”, a 360-degree album trailer shot entirely on iPhone 17 Pro as part of its latest Shot on iPhone campaign. Directed by Vietnamese creative director Phương Vũ (Antiantiart) in collaboration with TBWA\Media...
China – Apple has launched Glad I Met You, its annual Shot on iPhone film celebrating Chinese New Year, directed by award-winning filmmaker Bai Xue and captured entirely on iPhone 17 Pro. The mixed-media short blends live-action storytelling with handcrafted stop-motion animation to tell the story of...
USA – Apple has released a new accessibility short film showcasing how disabled students around the world use its technology to navigate and participate fully in college life, timed to the International Day of Persons with Disabilities. The campaign film, created by Apple Marcom, follows disabled students...
Singapore issues directives to Apple and Google to curb government-agency spoofing on messaging apps
The directives, issued under the Online Criminal Harms Act (OCHA), are aimed at preventing scammers from impersonating Singapore government agencies on the two messaging platforms.
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