Tag: Music Video
Hong Kong – To mark the 30th anniversary of Ronald McDonald House Charities Hong Kong, McDonald’s Hong Kong has unveiled a new campaign highlighting three decades of compassion, support, and a “home away from home” for families in need. Developed with BBDO Hong Kong, the campaign centres on a remake...
Hong Kong – The Hong Kong Monetary Authority (HKMA) has rolled out its 2026 anti-fraud campaign, “Unite to Fight Scams”, and introduced new Year of the Horse animated stickers to raise scam awareness during the electronic lai-see (red packets) season. The first campaign project uses artificial intelligence...
United States – Dove has debuted its Y2K-inspired ‘Hot Like Us’ campaign during the 2026 Grammy Awards, marking the latest evolution of the brand’s music-led creative and reinforcing its focus on confidence, movement, and self-expression. Airing during Music’s Biggest Night, the high-energy spot reimagines...
Vietnam – Nature Foods, a Vietnam-based manufacturer of dried and powdered foods, has unveiled a new campaign aimed at preserving traditional Tet meal rituals, helping families maintain their time-honoured gatherings despite increasingly busy lifestyles. The Tết meal, or mâm cỗ Tết, is the traditional...
The story focuses on long-standing misunderstandings and unspoken sacrifices, gradually uncovering gestures of care and affection that had gone unnoticed.
California, United States – Gap is striking a heartfelt chord this festive season with Give Your Gift, a holiday campaign that celebrates the power of creativity, music, and connection to unite generations. Anchored by a moving reinterpretation of Miley Cyrus’ The Climb, the campaign film—directed by...
China – Apple China has unveiled its first-ever ‘Shot on iPhone’ music video collaboration, teaming up with superstar Jackson Wang to spotlight the advanced camera capabilities of the new iPhone 17 Pro. Titled ‘Let Loose’, the music video is a personal project for Wang, which he co-directed with Ojun...
Vietnam – Vietnam’s Ministry of Health has rolled out a national communication campaign spotlighting a music video by renowned artist Hà Anh Tuấn to raise awareness about preventing Human Papillomavirus (HPV)-related diseases and cancers. The initiative, led by the Central Media & Health Education...
The collaboration aims to promote Singapore’s tourism appeal to global audiences, using K-content to reach fans of JISOO and inspire both Korean and international travellers to explore the city’s diverse landscapes and culture
South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty Work”, filmed entirely on the iPhone 16 Pro. Featuring members Karina, Giselle, Winter, and Ningning, the video highlights choreography captured in cinematic...
