Singapore – AnyMind Group has launched AnyLive for Creators, a platform that allows influencers to use AI avatars to host livestreams and generate e-commerce revenue.
The service enables creators to run livestreams on YouTube, TikTok, and Facebook through digital avatars that can operate around the clock.
The avatars are available in eight languages, including English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese.
The company has tapped Malaysian content creator Bella Khann to be the first to join the program. With more than 2.6 million followers across TikTok and YouTube, her anticipated AI avatar will debut on her secondary TikTok account, which has over 500,000 followers.
AnyMind said it is in discussions with other creators across Southeast Asia and East Asia to expand participation.
“We’re opening up a new dimension for creators by extending their influence beyond time and effort, and giving brands access to a new channel for live commerce,” said Akinori Kubo, managing director of global e-commerce at AnyMind Group.
The launch comes as the Asia-Pacific live commerce market is projected to reach US$77 billion by 2030, while the region’s creator economy is expected to surpass US$75 billion by 2032.
The platform also features analytics tools that allow creators to compare the performance of avatar-led and human-led livestreams, as well as AI-generated scripts to improve outcomes.
As of June 2025, AnyMind reported supporting more than 2,300 creators in Asia-Pacific through monetisation, content production, and brand partnerships.
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