Singapore – Global brand practice Anak has been appointed to develop the brand strategy and launch campaign for the soon-to-be-established National Space Agency of Singapore (NSAS), following a competitive public tender in 2025.
The appointment was announced at the inaugural Singapore Space Summit 2026.
NSAS will be formed on 1 April 2026 as an autonomous agency under the Ministry of Trade & Industry, building on the work of the Office for Space Technology and Industry (OSTIn) to advance Singapore’s national space ambitions.
“Anak has had the privilege of helping shape many Singapore-grown brands, including Singapore’s very own national brand, and this partnership with NSAS feels like a natural continuation of that journey,” said Hanyi Lee, creative partner, Anak.
As NSAS’s appointed brand and creative partner, Anak’s remit includes brand discovery, strategy, and visual identity development, as well as creative direction for the launch campaign of the new agency.
“We are thrilled to work with NSAS in defining and articulating the story of Singapore’s space efforts and ambitions, and to build understanding, pride and imagination around what Singapore is reaching for in space, and why it matters to all of us,” added Lee.
