Bangkok, Thailand – Thai telecommunications company AIS has entered into a three-year agreement with Bundesliga International to become the exclusive broadcaster of the Bundesliga in Thailand, covering the 2026/27 to 2028/29 seasons.
Under the deal, matches from Germany’s top-tier football league will be available on AIS’ streaming platform, AIS PLAY. The platform will carry all nine matches per matchday, beginning with the season opener on 22 August 2026, which will feature the “Franz Beckenbauer Supercup” between the Bundesliga and DFB-Pokal champions from the 2025/26 season.
The Bundesliga is regarded as one of Europe’s major football leagues, featuring clubs such as Bayern Munich, Borussia Dortmund, RB Leipzig, and Bayer Leverkusen. It has an estimated fan base of over eight million in Thailand, with growing interest linked to players including Nicholas Mickelson, currently playing in Bundesliga 2, as well as other Asian footballers who have competed in the league.
AIS PLAY currently offers a range of international sports content, including golf tours, American football, basketball, and tennis, alongside subscription packages for the Premier League 2025/26 season.
“The Bundesliga has long been a home for Asian talent, from Witthaya Laohakul to current Thailand international Nicholas Mickelson and FC Bayern München newcomer Maycon Cardozo. Through our partnership with AIS, we’re bringing the excitement of the Bundesliga even closer to Thai fans — making it easier than ever to follow every match, wherever they are and whenever they want to watch,” said Peer Naubert, chief executive officer of Bundesliga International.
Beyond broadcasting, AIS and Bundesliga International said they plan to collaborate on initiatives aimed at developing football in Thailand. These include the continuation of the “Bundesliga Dream Thailand” programme, which provides youth players with training opportunities in Germany, as well as coaching clinics for local football personnel.
The partnership may also involve future visits by Bundesliga clubs to Thailand as part of fan engagement efforts.
Pratthana Leelapanang, chief executive officer of AIS, said the partnership is aligned with the company’s broader strategy to enhance its digital platforms and contribute to the development of sports in Thailand.
“We recognize the Bundesliga is defined by its unique DNA: fast-paced, aggressive attacking football paired with the intense passion of the fans. This aligns with our vision of elevating the national sports scene to foster tangible growth in Thai sports,” said Leelapanang.
