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airasia’s IKHLAS unveils ‘Road to Ramadan’ campaign, features two new services

IKHLAS Road to Ramadan campaign

Kuala Lumpur, Malaysia – In line with the celebration of Ramadan, IKHLAS, airasia.com’s digital business arm that caters to Muslim communities, will be launching its ‘Road To Ramadan’ campaign in an aim to continuously provide services during the holy month.

The campaign features two new services, namely Fidyah, the obligatory payment on Muslims who are unable to fast during Ramadan; and Zakat Fitrah, the charity donation compulsory on every Muslim leading up to Hari Raya Aidilfitri.

The Fidyah service starts today 25 March 2021, while the Zakat services including Zakat Fitrah, Zakat on earnings, and Zakat on EPF, as well as Zakat on Gold and Silver, and Zakat on Business, will be available in 12 different cities in Malaysia starting on 30 March 2021.

Aside from the two new services, IKHLAS will also continue its Sadaqah charity service ‘Give with IKHLAS’ as part of the ‘Road to Ramadan’ campaign. Furthermore, IKHLAS also announced that more products are now available at its e-commerce function ‘Shop with IKHLAS’ with new merchants on board, including food mart Dubai Markets, and wood engraving shop Rinacraft, as well as retail shop The Sajadah KL, among others.

Ikhlas Kamarudin, the head of IKHLAS, commented that they are humbled to see how IKHLAS has grown as an Islamic lifestyle brand in just a year, saying that starting off with Sadaqah service, they have grown with a whole range of innovative services including an e-commerce platform. 

“We would like to thank all our donors and contributors who have been very generous with their support towards IKHLAS, and as the holy month of Ramadan is just around the corner, we are truly honored to share this ‘Road to Ramadan’ campaign to continue offering better online services for the Muslim community and at the same time extend a helping hand to those in need,” said Kamarudin.

IKHLAS aims to raise over RM1million through the campaign this year. Donations can be made on their website and on the airasia super app.

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