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airasia’s Muslim-friendly biz unit IKHLAS launches new e-commerce platform


Kuala Lumpur, Malaysia – IKHLAS, the Muslim-friendly business line under airasia, has announced a new e-commerce platform called ‘Shop with IKHLAS’ in response to the growing demand of Muslim customers in the online market.

Through the platform, Muslim users can choose from a wide range of products from praying mats and amenities, dry food, and pre-packaged meals, as well as halal fresh meats, beauty, health supplements, books, and Islamic art, garments, merchandise, and much more.

With the initial launch of the e-commerce platform, IKHLAS is offering a 10% discount on products in Shop with IKHLAS from 15 – 31 March 2021.

“We are thrilled to introduce this marketplace on our site, focusing on Muslim friendly products. Most importantly, we are pleased to be supporting local businesses through this platform so we can continue helping them to stay afloat during these challenging times,” said Ikhlas Kamarudin, head of IKHLAS.

‘Shop with IKHLAS’ is also running a Mystery Box campaign for a limited-time only from 20 March – 30 April 2021. Twenty (20) lucky winners will stand a chance to receive a Mystery Box prize worth RM300 each. Customers can enter the draw by posting an unboxing video of any products or services purchased via IKHLAS’s website on their Instagram with their own hashtag and tagging IKHLAS and five (5) friends and share why they use IKHLAS’s products and services.

“The launch of ‘Shop with IKHLAS’ is timely with Ramadhan around the corner and we aim to be a one-stop Muslim-friendly lifestyle platform that provides affordable products and services for the Muslim community nationwide,” Kamarudin added.

Every purchase in the e-commerce platform will a portion of the sales be donated to its Sadaqah service and will be used to purchase basic necessities for people in need nationwide.

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