Kuala Lumpur, Malaysia – airasia Digital, the digital arm of Capital A, has announced its rebrand to MOVE Digital, or simply MOVE. This rebranding marks an exciting chapter in its next phase of growth through both its businesses, airasia Superapp and BigPay.
Following this, airasia Superapp will also undergo a brand refresh and change its name to ‘airasia move’ in the near future as part of the ongoing transformation.
Through the rebranding effort, AirAsia co-founder and Capital A CEO Tony Fernandes will serve as MOVE’s executive chairman. He will play a pivotal role in driving the close collaboration between both airasia Superapp (now airasia move) and BigPay to unlock the true potential and synergy of these digital businesses.
“The name MOVE signifies us better as the digital arm of Capital A, and reiterates our commitment to move people, ideas and innovation forward within the travel space. Imagine seamless access to travel and financial services on one single platform, with integrated financial features such as balance display, top-up and payments from BigPay and further strengthening the value proposition of airasia move as the travel app of choice,” he explained.
Fernandes added, “My role as the executive chairman of MOVE will be to enhance synergy between both businesses. With this change, the market can expect an enriching user experience aside from more integration of BigPay features within the airasia Superapp (now airasia move) very soon.”
He also noted that the company is also welcoming Nadia Omer as the new chief executive officer of airasia move, where her key priority will be to further drive airasia move’s vision as a low-cost travel platform with high conversion, while closely collaborating with BigPay, led by Zubin Rada Krishnan.
“The airasia Superapp, or what will be called airasia move soon, has swiftly become a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences within the past two years, while BigPay has established itself as an innovative fintech provider enabling Southeast Asians to improve their lives through better financial management,” Fernandes concluded.
