Singapore – Klook is advancing its social commerce strategy by introducing a new booking feature on TikTok and investing in Kreator Labs workshops to empower Gen Z and millennial travellers.
Klook’s new partnership with TikTok enables users in seven Southeast Asian markets and Japan to discover and book travel attractions directly within the app, streamlining the process from inspiration to booking.
This new booking feature underscores Klook’s dedication to leveraging social media through its expanding Kreator influencer program.
Klook is also investing in Kreator Labs workshops and partnerships to boost authentic user-generated content and expand the Klook Kreator program. Following notable growth in markets such as Taiwan, Australia, and the US, the program will now incorporate platforms like YouTube, allowing it to explore a broader range of formats to meet the increasing demand for genuine UGC.
With over 20,000 Kreators across 16 global markets, Klook will further invest in empowering these creators by enhancing their content creation journey. This includes supporting Kreator Labs workshops, facilitating discussions, and partnering with merchants to offer firsthand experience of activities.
Additionally, Klook will host a major gathering of travel content creators in September, bringing together over 130 global Kreators.
Klook aims to leverage these advancements in social commerce to create new opportunities for its extensive network of merchants to connect with and engage the next generation of travellers.
Marcus Yong, vice president of global marketing at Klook, said, “Social media has become the go-to channel for travellers seeking inspiration on destinations and things to do. Klook is now able to bridge these travellers directly to the activities they discover on their feeds, enhancing our social-first approach in meeting the needs of the next generation of travellers.”
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