Taiwan – Golin, an Interpublic Group agency, has recently appointed Neysa Chou as the its new executive director for Golin Taipei. Neysa will be in charge of leading the consumer and digital teams in Taipei, with a focus on strategic advising, integrated marketing communications (IMC), social media, and digital project management.
In her new role, Chou will report directly to Terry Chiang, managing director of Golin Taipei.
Chou returns to IPG after previously working at Golin and DeVries Global in Taipei and Beijing, including experiences in PR, digital, and marketing in areas such as entertainment, tourism, cosmetics, and consumer electronics.
Speaking about the appointment, Chiang commented, “Neysa’s creative enthusiasm, acute business acumen and reputation as a trusted counsellor to brands across a multitude of industries will help us create real change and impact for our clients.”
He added, “Leading our dynamic, energetic and passionate team, I see Neysa’s well-rounded experience further elevating our talents’ skillset, strategic thinking and eagerness to make even bolder moves for brands.”
Meanwhile, Chou expressed, “I couldn’t be happier to join Golin Taipei. I’ve watched as the team has created meaningful, award-winning work, alongside truly progressive DEI programs.”
She added, “I’m keen for the experience I’ve accumulated across the past decade – especially insights into the travel and FMCG industries – to benefit our clients and people, while becoming part of the fantastic workplace culture Golin is renowned for.”
