Singapore – To set its growth path, digital agency ADK Connect announces the appointment of Rie Otsuka who will simultaneously work as its chief executive officer for Singapore and emerging countries and chief growth officer for ADK Global.
In her new role, Otsuka will be responsible for unlocking the value of the markets in Australia, India, Singapore, and other emerging markets while maintaining the network’s continued success.
Her appointments are also a part of the agency’s commitment to address the post-pandemic communication landscape and prepare itself as a future-ready communications partner.
Otsuka brings with her an experience in CRM, digital, and global marketing. Before joining ADK, she led the digital and CRM practices at McCann Worldgroup, particularly the global teams for Mitsubishi Electric, Hitachi, and Panasonic.
Yasuyuki Katagi, chief executive officer at ADK Global, said that they need a leader who will oversee the transformation and structure the change management processes to make it possible.
“With Rie Otsuka’s pedigree in agency leadership and her rich experiences in digital, her dual appointment makes perfect sense. Singapore remains a prime market for many clients as a regional hub,” he added.
Meanwhile, Otsuka added, “Teamwork is a crucial strength of the ADK network. It may not be a new buzzword, but it is an old adage that is challenging to upkeep. We must focus on fostering and empowering great talent to move forward in our highly competitive marketing industry.”
ADK Connect specialises in digital, creative and performance media. It partners with clients in solving marketing challenges by providing innovative solutions.
