Singapore – GrowthOps, a marketing technology company, has made strategic appointments to strengthen its teams in the Southeast Asia region, namely David Isaac Mathews as chief growth officer for the Southeast Asian region, Shaad Hamid as general manager for Singapore, and Chris Greenough as general manager for Malaysia.
Between Singapore and Malaysia, Hamid and Greenough will oversee a diverse team of some 200 professionals, in highly sought-after technology, user experience, creative, consulting, and marketing roles.
Prior to joining GrowthOps, Mathews was an innovation co-lead for ASEAN at EY-Parthenon’s TAS Digital, wherein he delivered digital transformation and strategy projects across a range of industries, covering business design and monetization for clients. Aside from his new role at GrowthOps, he is a mentor for Deep Technology Commercialization: formerly at Lean LaunchPad Singapore, and currently at the NUS Research Innovation Programme (GRIP) program.
“Driving growth increasingly requires regular innovation at the intersection of product and marketing strategy; our multi-disciplinary consulting and implementation teams are assembled to support that. At GrowthOps, we are guided by the customer experience and journey, and our aim is to implement the marketing technology needed to bring data-driven decision-making to the C-suite. Comprehensive marketing strategy and full-funnel marketing are the cornerstone of our best-practice methodologies, based on the learnings of what top-quartile CMO’s do to build, launch and grow,” David said regarding his appointment.
Meanwhile, Hamid’s past experience started off with DigitasLBi in Dubai, UAE as a senior account manager and then as SEO director, working on clients such as Etihad and Johnson & Johnson. He first joined GrowthOps in 2017 as the regional head of growth marketing services for Southeast Asia, a role he continues to hold up to this day alongside his new role.
“I am delighted to take up the role of GrowthOps Singapore’s General Manager, leading this brilliant team of people who bring passion, innovation, and diversity of thinking to work every day. I am incredibly proud of what we’ve achieved so far, and we are all excited about our next phase of growth. We continue to be client-focused, hungry to create amazing work, and humbled by our responsibility to shape the future of marketing in our region – in partnership with our visionary clients,” Hamid stated.
Lastly, Greenough started off his career with FutureLab in 2011, where he was part of the founding team that would go on to become GrowthOps Malaysia after a series of acquisitions. Then in 2015, he co-founded Hyperlab, an enterprise Conversational AI startup that was acquired by global Customer Experience firm, Everise. At Everise, he was elevated to Chief Marketing Officer, where he led the rebranding of multiple acquisitions and repositioned Everise from a traditional call center into a leading digital customer experience outsourcing firm.
“My combined agency, startup and enterprise CMO experience gives me a well rounded perspective of the challenges leaders in various stages of growth and transformation encounter. Throughout my career I’ve blended the use of technology with creative marketing to build effective customer experiences. This is the working practice knowledge I bring to GrowthOps, which I hope will benefit our employees and customers,” he said regarding his new position.
Speaking about the new hires, Chee Hung Goon, CEO at GrowthOps Asia, commented, “Businesses today are rapidly evolving through digital transformation, but sustaining growth is difficult because the traditional ways of reaching a customer are no longer as impactful. We are growing, because our partners are gaining confidence from our ability to identify where their customers are, and how best to reach and retain them on digital platforms.”