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Marketing Featured Southeast Asia

Joanne Theseira elevated as new CEO of Publicis Communications SG, chief growth officer of Publicis Groupe SEA

Singapore – Global advertising company Publicis Groupe in Singapore has promoted Joanne Theseira, the current managing director of Publicis Communications, to be its new CEO of Publicis Communications in Singapore, where she will take on executive responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious, and MSL. 

In this new role, Theseira will also champion the continued development of clear and ownable client, business, and employee positionings for the agencies under her stewardship. She will ensure that they are evolving in line with clients’ needs and reflective of the way consumers are engaging with brands today.

Additionally, Theseira will take on the newly created role of chief growth officer for Publicis Groupe SEA, and will report to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia. She will be leading Power of One accounts expansion, powering new business development, and managing the profile of Publicis Groupe in SEA. Theseira will also work closely with the Publicis Groupe SEA market CEOs and Practice leadership across APAC to deliver on the growth agenda.

Speaking about her appointment, Theseira shared that she believes that a strong and positive talent-centred culture is integral to the business of creativity, and this opportunity to hone and harness their different creative agencies is one that only Publicis Groupe can offer.

“Driving growth across Southeast Asia gives me an incredible canvas to scale and shape the future of our agency offerings and make a meaningful impact on our industry and our clients. I’m excited to get started,” she said.

Meanwhile, Randhawa said that Theseira’s passion for the creative business is addictive, and the clarity of her vision for their creative communications agencies and her determination to make the Groupe the fastest growing in the market is energising and impressive. 

“Joanne has demonstrated a strong capability to build high-performing teams and attract both clients and outstanding talent into the Groupe which makes her uniquely qualified to make an impact in this role,” she added.

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Marketing Featured South Asia

OMG India names Anand Chakravarthy as new chief growth officer

Mumbai, India – Media network Omnicom Media Group (OMG) in India has appointed Anand Chakravarthy, former managing director at Essence, to be its new chief growth officer

In his new role, Chakravarthy is set to use his strategic foresight and over two decades of industry experience to create new opportunities for growth and play an instrumental role in shaping OMG India’s future trajectory. He will be reporting directly to Kartik Sharma, group CEO of OMG India. 

Chakravarthy has over 24 years of experience in the media and advertising industry and has worked with many reputable businesses, all of which witnessed exponential growth under his guidance. He has also led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker, and Reliance Broadcast Network. Chakravarthy’s strength lies in his ability to formulate crucial strategies that help businesses scale up and become sustainable in an extremely competitive market.

Commenting on his appointment, Chakravarthy said that he is thrilled to be a part of OMG India, as the network is recognised globally for its thought leadership and building future forward capabilities – a critical need in the industry today. 

“Working in this ecosystem with this team and leveraging these capabilities to help brands evolve without any limitations is a fantastic opportunity. I look forward to fully committing to OMG’s vision and pushing the boundaries of innovation & growth,” he added.

Meanwhile, Sharma said, “I am delighted to welcome Anand on board. His extensive knowledge, values-based leadership style and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalize on new growth opportunities in an emerging market.”

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SME Featured Global

Chris O’Neill appointed as chief growth officer at Xero

Wellington, New Zealand – Global small business platform Xero has appointed Chris O’Neill to the role of chief growth officer, where he will be responsible for strategic direction and operational performance within Xero’s newly-created applications and services division, which represents part of Xero’s small business platform. He starts his role at Xero officially on April 4, 2022.

As he will be based in San Francisco, USA, he will be responsible as well for leading the strategic development of Xero in the Americas, and working closely with Tony Ward, president for the Americas at Xero.

Chris joins Xero having served as a senior executive, board member and investor for a number of global technology companies, including Google and Evernote. He also has deep leadership experience in global and North American consumer and enterprise markets.

Steve Vamos, CEO at Xero, commented, “The global cloud-based small business applications software market is still in a relatively early stage of development and represents a huge opportunity. Chris brings extensive experience to help further develop and grow a number of exciting business areas within Xero.” 

He added, “I look forward to Chris helping us further scale Xero’s business in the US and Canada, building on our go to market and product efforts to date; through partnerships, acquisitions, and further development of our product capabilities to meet the needs of customers and partners.”

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Marketing Featured Southeast Asia

Naga DDB Tribal appoints Farrah Harith-McPherson as new chief growth officer

Malaysia – Marketing communications agency Naga DDB Tribal has appointed Farrah Harith-McPherson, former managing director at media network M/Six in Kuala Lumpur, to step into the newly created role of chief growth officer.

Harith-McPherson is a branding and communications specialist with over 20 years of experience, and has served in a diverse range of roles in a leadership capacity. Aside from her previous role at M/Six, she has also held roles at BBDO Malaysia and M&C Saatchi.

In her new role at Naga DDB Tribal, Harith-McPherson will be reporting to Kristian Lee, Naga DDB Tribal’s CEO, and will work closely with Clarence Koh, the agency’s COO, Alvin Teoh, the agency’s CCO, and Alex Goh, the agency’s CSO, as well as Nik Radzi, the agency’s ECD. She will focus on driving the agency’s action goals focused on developing new services in pursuit of new business as well as organic growth. 

Moreover, Harith-McPherson will aid in charting the direction of the agency in identifying horizontal and vertical growth opportunities to elevate the diversity and level capabilities of its service offerings to existing as well as to its potential clientele. Her role also entails sharing responsibilities with the COO in streamlining the agency’s internal processes, managing key department operations, and providing guidance and leadership to agency staff members.

Commenting on her appointment, Harith-McPherson said, “I am thrilled to be joining an agency with such a strong legacy for building enduring and memorable brands. I look forward to continuing the strong growth momentum as well as being a part of the team that charts this next chapter to drive organic and new business growth for Naga DDB Tribal through new offerings and strategic collaboration.” 

Meanwhile, Lee stated that the hire was an indicator of the agency’s intent and ambition to continue to strive towards pursuing positive evolution to attain its goals of becoming an agency that truly understands and meets the marketing needs of brands of all sizes local and regional alike.

“With her experience, drive, and proven leadership qualities, Farrah brings not only vision and skill but importantly a strong voice that complements our management team perfectly. We could not be more thrilled and excited by her coming on board,” he said. 

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Marketing Featured APAC

Wunderman Thompson unveils new senior leadership elevations for APAC, AU

Singapore – Advertising company Wunderman Thompson has elevated former CEO for ANZ Lee Leggett to the company’s role of chief growth officer for Asia-Pacific. Through the new role, she will lead the strategic growth for the network with a focus on new business and key clients across the region.

In addition, Wunderman Thompson has also announced the elevation of Matt Parry, former managing director for the agency’s Sydney office, to the position of CEO for Australia.

With more than 20 years of digital and international experience, Leggett first joined Wunderman Thompson in June 2020. Through her tenure as CEO for ANZ, the company has clocked in several achievements, including the appointment as UNDP’s global digital experience agency and business wins including the University of Melbourne, Department of Education and NSW Rural Fire Service.

Speaking about her appointment, Leggett said, “I have felt honoured to have spent the last few years running our Australian business and looking after our people and clients in such an extraordinary time. To be able to do that across the region is a brilliant opportunity. Our business in Australia is in great hands with Matt and the rest of the team and I look forward to being able to continue to work with them as I start my new APAC role in 2022.”

Meanwhile, Parry began his career with the network in 2006, before moving to Asia in 2012. Before his move to Sydney, Parry was formerly managing director of Wunderman Thompson Hong Kong where he grew the agency to be one of the strongest in the market.

Speaking on his appointment, he said, “The Wunderman Thompson business in Australia has amazing people, capabilities and clients. I couldn’t be happier to take up this role, and to carry on Lee’s brilliant work in setting us up for a fantastic 2022.”

Both Leggett and Parry will report to Ewen Sturgeon, CEO International at Wunderman Thompson.

“Over the past two years, Lee has created a strong Australian business with inspiring momentum behind it, and this new regional role is a testament to her work. Lee leaves it in a great position for Matt, who I have no doubt will continue this success and take Australia to new heights,” Sturgeon said.

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Technology Featured Southeast Asia

GrowthOps announces new senior appointments across SEA

Singapore – GrowthOps, a marketing technology company, has made strategic appointments to strengthen its teams in the Southeast Asia region, namely David Isaac Mathews as chief growth officer for the Southeast Asian region, Shaad Hamid as general manager for Singapore, and Chris Greenough as general manager for Malaysia

Between Singapore and Malaysia, Hamid and Greenough will oversee a diverse team of some 200 professionals, in highly sought-after technology, user experience, creative, consulting, and marketing roles.

Prior to joining GrowthOps, Mathews was an innovation co-lead for ASEAN at EY-Parthenon’s TAS Digital, wherein he delivered digital transformation and strategy projects across a range of industries, covering business design and monetization for clients. Aside from his new role at GrowthOps, he is a mentor for Deep Technology Commercialization: formerly at Lean LaunchPad Singapore, and currently at the NUS Research Innovation Programme (GRIP) program.

“Driving growth increasingly requires regular innovation at the intersection of product and marketing strategy; our multi-disciplinary consulting and implementation teams are assembled to support that. At GrowthOps, we are guided by the customer experience and journey, and our aim is to implement the marketing technology needed to bring data-driven decision-making to the C-suite. Comprehensive marketing strategy and full-funnel marketing are the cornerstone of our best-practice methodologies, based on the learnings of what top-quartile CMO’s do to build, launch and grow,” David said regarding his appointment.

Meanwhile, Hamid’s past experience started off with DigitasLBi in Dubai, UAE as a senior account manager and then as SEO director, working on clients such as Etihad and Johnson & Johnson. He first joined GrowthOps in 2017 as the regional head of growth marketing services for Southeast Asia, a role he continues to hold up to this day alongside his new role.

“I am delighted to take up the role of GrowthOps Singapore’s General Manager, leading this brilliant team of people who bring passion, innovation, and diversity of thinking to work every day. I am incredibly proud of what we’ve achieved so far, and we are all excited about our next phase of growth. We continue to be client-focused, hungry to create amazing work, and humbled by our responsibility to shape the future of marketing in our region – in partnership with our visionary clients,” Hamid stated.

Lastly, Greenough started off his career with FutureLab in 2011, where he was part of the founding team that would go on to become GrowthOps Malaysia after a series of acquisitions. Then in 2015, he co-founded Hyperlab, an enterprise Conversational AI startup that was acquired by global Customer Experience firm, Everise. At Everise, he was elevated to Chief Marketing Officer, where he led the rebranding of multiple acquisitions and repositioned Everise from a traditional call center into a leading digital customer experience outsourcing firm. 

“My combined agency, startup and enterprise CMO experience gives me a well rounded perspective of the challenges leaders in various stages of growth and transformation encounter. Throughout my career I’ve blended the use of technology with creative marketing to build effective customer experiences. This is the working practice knowledge I bring to GrowthOps, which I hope will benefit our employees and customers,” he said regarding his new position.

Speaking about the new hires, Chee Hung Goon, CEO at GrowthOps Asia, commented, “Businesses today are rapidly evolving through digital transformation, but sustaining growth is difficult because the traditional ways of reaching a customer are no longer as impactful. We are growing, because our partners are gaining confidence from our ability to identify where their customers are, and how best to reach and retain them on digital platforms.”

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Marketing Featured ANZ

TBWA\Sydney unveils new leadership promotions

Australia – Advertising agency TBWA\Sydney has announced two new leadership promotions, namely Nitsa Lotus, former managing director, to step into the newly created role of chief growth officer, and Tanya Vragalis, former general manager, to assume the role of managing director

Lotus has recently celebrated 15 years at the agency. Prior to joining TBWA\Sydney, she previously held roles at various creative agencies such as Whybin TBWA, Saatchi & Saatchi, and Lowe Lintas.

In her new role, Lotus will be leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric, and Bolt – as well as continuing to lead significant client relationships.

Meanwhile, Vragalis has been with the agency for four years. Prior to joining TBWA\Sydney, she previously worked as the group head at M&C Saatchi Australia, the group business director at Leo Burnett, and the senior communications manager at George Patterson Y&R.

As the new managing director, Vragalis will be overseeing significant clients Optus and Carlton United Breweries.

Commenting on her elevation, Lotus said, “It’s been a privilege to be part of this agency’s story for the last 15 years. I’m excited about the next chapter and am looking forward to helping drive growth and innovation across the group.”

Vragalis also commented that she feels incredibly honored to take this next step and lead a team of passionate and creative collaborators at TBWA\Sydney. 

“I look forward to continuing to inspire our people and partnering with our clients to disrupt this ‘new normal’ with different, elevated creative ideas,” she added.

Paul Bradbury, the CEO of TBWA\Australia and New Zealand CEO, noted that growth and momentum provide exciting new opportunities for the people. 

“Nitsa and Tanya thoroughly deserve these promotions. I would also like to congratulate Nitsa on her tenure at TBWA, quite an achievement in an industry of so much change,” said Bradbury.

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Marketing Featured APAC

IPG names Mish Fletcher as chief growth officer of APAC

Singapore – Interpublic Group (IPG) has appointed Mish Fletcher, former executive vice president and global growth officer at creative data and CRM agency FCB/SIX, to assume the newly created role of chief growth officer for APAC.

Prior to her role at FCB/SIX, Fletcher has spent several years as the managing director and global head of marketing at digital company Accenture Interactive, where she led a global team that drove business growth and record revenues through new capabilities, thought leadership, and demand generation, as well as sales enablement activities. Fletcher has also previously worked with traditional marketing firm OgilvyOne Worldwide and communications agency MacLaurin PR in the United Kingdom.

In this newly created position, Fletcher will be IPG’s first regional executive at the holding company level in APAC. She will be based in Sydney, Australia, and will work across the region, partnering with IPG agencies to ensure that the company is delivering the best marketing solutions to help drive growth for clients. Fletcher will report directly to IPG’s Senior Vice President and Chief Growth Officer Simon Bond.

Commenting on her appointment, Fletcher said that she is thrilled to be taking on the new role, which will allow her to leverage key assets that IPG has invested in, including Acxiom, Kinesso, and Matterkind, as well as Hedy, and IPG Studios on behalf of clients in the region.

“Uniting these technologies, data and agile production capabilities creates a transformational performance machine that has the power to supercharge creativity, bringing new possibilities to marketers, seamlessly and efficiently,” said Fletcher.

Meanwhile, Bond commented that Fletcher is a true globalist with extensive experience in leveraging data and technology to deliver creative, personalized marketing communications on behalf of brands, at scale.

“She has a deep industry background helping clients drive conversion and effectiveness with their marketing,” noted Bond.

IPG’s Chief Executive Officer Philippe Krakowsky said that as the complexity of media and marketing continues to increase, they are increasingly seeing clients ask for holistic thinking and solutions.

“Mish is the right person to ensure that we can deliver on these kinds of briefs. She has all of the requisite expertise and is also a great fit with our culture, which values and rewards curiosity, creativity, and collaboration. Mish and her team can deliver these integrated, modern marketing solutions in order to help clients achieve their business goals and thrive in the digital economy,” said Krakowsky.

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Marketing Featured APAC

dentsu APAC appoints new CXM chief growth officer

Singapore – Global advertising and public relations company dentsu has recently appointed Rachel Ooi as the company’s new chief growth officer for customer experience management (CXM) for Asia Pacific.

Through the new appointment, Ooi will be responsible for bolstering CXM’s regional footprint through new business and organic growth, working closely with Media and Creative leads on integrated opportunities. She will also lead the regional roll-out and implementation of the sales platform across all sales and account management functions. She will report to Zhengda Shen, CEO of CXM at dentsu APAC, and Owen McCorry, global CXM chief growth officer.

“dentsu has world-class capabilities in CXM through Merkle and huge growth potential in APAC. I am excited to join the team at such a pivotal time for the business, especially when this growth opportunity collides with a seismic shift in changing consumer and business habits seen globally in the past year,” Ooi commented regarding her appointment.

Prior to joining dentsu, Ooi has worked for professional services company Accenture as managing director for Industry X.0 lead (growth markets), and for multinational conglomerate Electric (GE) as general manager for the ASEAN enterprise sales, as well as leading GE’s Ecosystem Alliance for the APAC region.

“Rachel has an impressive track record, is results-driven and skilled in leading high-performance teams and projects across various sectors, especially Tech Innovation and Digital. Her background and experience will ensure we continue to lead in this space,” Shen said.

Meanwhile, Owen commented, “We believe focusing our business capabilities around customer experience is the greatest advantage we can give our clients. Hence, we need someone like Rachel, who has proven strategic vision growing businesses and challenging the status quo. Most importantly, she will deliver client centricity across APAC markets, bridging cultural nuances, which is fundamental to success in this dynamic, fast-paced region.”

Rachel Ooi’s appointment comes with a greater need in digitalization of businesses. For her, there are opportunities to drive business outcomes for clients amidst transformations and convergence,  which she describes as the “era of digital genesis”, centered around a “digital-first, cloud-scaled, and AI-enabled circular economy”.

“CXM is the weakest link today in many organizations that are in transition, where there is an urgent need for creativity working with digital innovation and human-centric engagements for continual customer intimacy and business success. I look forward to working with the team to make a fundamental impact and deliver value for our clients,” Ooi concluded.