Le Pub adds two new leadership hires for APAC

Singapore – After inaugurating its APAC headquarters in Singapore last year, advertising agency Le Pub appointed Hanh Kanssen as its general manager and Cyril Louis as its executive creative director.

Kanssen brings with her experience in connecting brands and consumers. She has worked with brands from Asia, Europe, and North America where she helped in driving their significant growth. 

Meanwhile, Louis brings expertise in designing products, crafting brands and businesses, creating physical and digital experiences and developing humanitarian initiatives. In his last stint, he was with creative company Elephant as global group creative director.

Amrita Randhawa, chief executive officer at Publicis Groupe Singapore and Southeast Asia, said that with Kanssen’s expertise in several Asian markets and latest cultural trends, combined with Louis’ creative hybrid and passion for technology, they will bring something special to the agency.

Kanssen commented that joining Le Pub is extremely refreshing and exciting, given that the agency helps to build brands in culture.

“Personally, I feel very proud of the world-class creative talent we have on the team, all handpicked to focus on building the next generation of brands that have a strong presence at the table of culture,” she added.

Earlier this year, Le Pub crafted a campaign for beer brand Tiger Beer as part of the lunar new year celebration.