Tag: Publicis
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
![[News] Publicis AI Hub SG](https://marketech-apac.com/wp-content/uploads/2026/04/News-Publicis-AI-Hub-SG.jpg)
Singapore – Publicis Groupe has opened an AI Development Hub in Singapore, betting the city-state can serve as a launchpad for marketing technology across Asia Pacific and beyond. Backed by the Singapore Economic Development Board, the hub will build proprietary tools spanning data, identity, media,...
Arthur Sadoun, Chairman and Chief Executive Officer stated that every vendor is audited by PwC, and that they pass the audit to our clients. In this case, Ebiquity ran the audit and that they found that The Trade Desk did not pass it.
Paris, France – Publicis Groupe is betting bigger on sport as the French advertising giant said it has agreed to acquire 160over90, a global sports and culture agency, as it sharpens its push into data-led marketing tied to live events and fandom. The deal folds 160over90 into Publicis Sports, plugging...
In a statement to MARKETECH APAC, a spokesperson for The Trade Desk has confirmed floating questions regarding Publicis’ leaked memo, but stressed that they have not failed it.
Singapore — The Media Shop Group has appointed Jason Tan as its new chief operating officer and managing partner, strengthening its leadership team as media and advertising continue to evolve rapidly across Asia-Pacific. “I’ve spent over 15 years at the intersection of technology and creativity, helping...
USA – Paramount has reportedly ended its decades-long partnership with WPP Media, formerly known as GroupM, as part of a cost-cutting effort tied to its proposed merger with Skydance Media. The news, first reported by Deadline, came as a surprise to internal staff, as WPP Media had handled Paramount’s...
Hanh Kanssen joins Le Pub agency as its general manager whilst Cyril Louis as its executive creative director.
As part of the PepsiCo mandate, Publicis Media has created PLUS+, a bespoke business solution.
The multiple partnership of Hivestack in Twitter include GroupM, Xaxis, Publicis, Havas, and dentsu International.
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)