Singapore – Popeyes in Singapore has launched a new campaign to promote its new Buttermilk Chicken Nuggets—in a rather quirky way. The catch? The chain invites Singaporeans to call its hotline and bare their life vents and complaints, in exchange for chicken.
Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers a six-piece chicken nugget order for free.
Jazz Tonna, partner and creative director at Happiness Saigon, said, “We know people love to vent about life’s little problems. It makes you feel better. With stress levels rising globally and good food being proven to reduce stress, we set up the Popeyes Chicken Hotline. Now when life gives you problems, Popeyes gives you chicken.”
Happiness Saigon is also the agency behind a recent campaign with Carlsberg in Vietnam, which rewards someone with a free pint of Carlsberg beer if they manage to say the brand name right.
