David Cook to head marketing of Initiative, agency’s consulting division IQ

Australia – Media agency Initiative has announced the appointment of David Cook to the newly created national role of head of marketing and IQ. As the head of IQ, Initiative’s consulting division, Cook is tasked to deliver high-level strategic media recommendations to C-suite leaders. Within the role, he will also be leading the agency’s marketing program and supporting the agency’s focus on industry thought leadership and progression.

Prior to joining Initiative, Cook has previously held various strategic roles for different media outfits. In the past, he was a communication strategist for ZenithOptimedia and also assumed the strategy director position at Ikon Communications previously. In 2014, he became a strategy consultant for Match Media and was the strategy director of Bohemia Group for 2 years through 2016. 

It was in 2020 when Cook started handling marketing roles. Before officially joining Initiative, he was the head of trade marketing at broadcast media production Nine for 2 years. 

For the new role, Cook will be reporting directly to Initiative’s chief strategy & product officer Chris Colter and the agency’s national managing director, Sam Geer.

Commenting on Cook’s appointment, Colter said that Cook’s industry-wide reputation for sharp thinking and collaborative approach is essential for the growth agenda of the agency’s consulting division.

Colter added, “We are thrilled to have David join our team to expand Initiative’s IQ division which has experienced exponential growth since its launch in 2021.”

Meanwhile, Cook said that he is impressed with Initiative’s consulting proposition and its ambition to produce best-in-class client work. 

“I look forward to using my experience to date, and applying it through a slightly different lens. I can’t wait to get started,” he said.