Enigma appoints Gipi Gopinath as head of performance media

Sydney, Australia – Independent creative, design and media agency Enigma has appointed Gipi Gopinath as its new head of performance media, further bolstering the agency’s existing performance capabilities.

Gopinath’s key responsibility will be to lead Enigma’s performance media team as the agency continues to realise its ambition to invest heavily in data and tech capabilities.

He was recently the SEO experience director at Reprise Sydney and prior to that was director of search at Croud Sydney. He has also held senior SEO roles at APD in Sydney as well as iCrossing and TUG in the UK.

His years of strategic skills and experience have encompassed SEO, SEM, social, and programmatic, and managing teams to deliver digital strategy and implementation for top-tier clients including eBay, LG, Fantastic Furniture, Tourism Australia, and Coca-Cola.

Speaking on his new role, Gopinath said, “I am incredibly excited to join Enigma, they are one of the few truly integrated agencies; they have such an exceptional and talented team who are truly passionate about their craft and clients. I am looking forward to the opportunity of working with Justin and the team and developing some truly amazing work and driving continued success and growth of our performance offering.”

Meanwhile, Justin Ladmore, head of media at Enigma, said Gopinath’s appointment was another exciting milestone as the agency continues to grow its media team and expand its performance product offering to include SEO and CRO.

Enigma’s appointments this year include Olivia Hannah Matthews as head of brand.